Social Media Manager presso UNCF

Job Title: Social Media Manager  

Department: Branding, Marketing, and Communications 

Reports To: National Director, Communications  

FLSA Status: Exempt 

Band: C1 – Location 2 

JOB DESCRIPTION  

The Social Media Manager (SMM) will work in a dynamic tam environment to amplify UNCF’s national work and local engagement efforts, with a focus on building a robust cross-section of ambassadors, supporters and advocates. This role offers the benefits of working for an established organization with more than 70 years of history in the education landscape, while also providing an entrepreneurial experience since the SMM will also work to build out the K-12 social/digital engagement strategy. The SMM will be based at UNCF headquarters in Washington, DC, occasionally traveling to our UNCF key markets and events across the country. 

ABOUT UNCF  

The United Negro College Fund (UNCF) has been an engine of educational achievement for more than 80 years. UNCF’s mission is to build a robust and nationally recognized pipeline of HBCU students who, because of UNCF support, become highly qualified college graduates. In addition, UNCF ensures that its member institutions remain respected models of best practices in moving students to and through college. Since its inception in 1944, UNCF has raised over $6 billion in private support, distributed scholarships to help students attend school, and enabled more than 500,000 scholars and low-income students to graduate from UNCF’s member historically black colleges and universities (HBCUs) and launch professional careers. UNCF is committed to closing the educational attainment gap by increasing postsecondary access and success for student groups, particularly low-income and first-generation students. 

PRIMARY RESPONSIBILITIES AND DUTIES:  

• Set strategy for each UNCF national channel (with a primary focus on Instagram, Twitter, Facebook, LinkedIn, Email andBlog).
• Oversee programming across key social channels (managing Instagram feed and Stories, Facebook posting, Twitter, email planning and production, LinkedIn posting and Blog production).
• Generate andmaintaincontent calendar for all UNCF national channels.
• Generate ideation, execution and production of social media campaigns, creative content and strategies, as well as newsletter.
• Experiment with live-streaming, gifs, audio, and other multi-media storytelling across platforms.
• Stay ahead of social trends, proposing tests and trial programs to expand our presence on new platforms as they gain traction.

• Report and analyze contentperformance,acrosssocial.
• UNCF’s K-12 Initiative is implemented at the national and localleveland those responsibilities will include:
• Manage and track content development and dissemination with K-12 and Communications teams. Align external communications and marketing materials with strategic priorities for UNCF, including student outreach, alumni engagement, and greater education influencer engagement.

• Produce or coordinate publication-ready content highlighting K-12 efforts, current K-12 Walton-UNCF Education Fellows and Fellowship alumni, and HBCU presidents,studentsand alumni for dissemination via internal and external communication platforms.
• Monitor social and traditional media coverage and conversations on the issues important to the K-12 initiativein order toidentify key opportunities for engagement, thisincludes following key reporters, allied organizations, and other influencers.
• Perform regular content development, editing, readership study, and enrichmentfordigital content for the K-12 initiative.
• Provide regular updates to the Director of K-12 initiativesrelativetothestatusactivities.

SUPERVISORY RESPONSIBILITIES 

This position will periodically supervise interns. 

QUALIFICATIONS:  

EDUCATION AND EXPERIENCE  

Bachelor's degree (B. A.) in Journalism, Marketing, or public relations preferred or related discipline from four-year college or university and 5-7 years of relevant work experience. 

OTHER SKILLS AND ABILITIES 

• Demonstrates creativity and documented immersion in social media (provide links to related work as examples).
• Proficient in content marketing theory and application; experience sourcing and managing content development and publishing.
• Exhibits the ability to jump from the creative side of marketing toanalyticalside; able todemonstratewhy their ideas are analytically sound.

• Displays in-depth knowledge and understanding of social media platforms and their respective users (Facebook, Twitter, YouTube, Instagram, LinkedIn, etc.) and how each platform can bedeployed into support UNCF’s needs.
• Maintains excellent writing and communications skills; displays ability to effectively communicate information and ideas in written and verbal formats.
• Has evident technical understanding and can learn new tools quickly.
• Maintains a working knowledge of principles of SEO including keyword research; highly knowledgeable in the principles of “search and social”.
• Possesses functional knowledge of Adobe Photoshop, Cision, Hootsuite, Sprout Social and Constant Contact (all are preferred, but other similar programs or systems can suffice if nominee can learn on the job).

COMPENSATION AND BENEFITS    

Benefits include: 

Medical, Dental & Vision 

Vacation, Sick & Personal Leave  

Life Insurance (Basic & Optional) 

Flex Spending Accounts 

403(b) Retirement Account 

Holiday Savings Plan 

Annual Success Sharing 

Salary Range: $61,200.00 To $68,900.00 per year (Salary is commensurate with experience.) This is a hybrid role: 4 days on-site and 1-day remote per week, located in UNCF’s Washington DC Headquarters building. 

Background checks required.

UNCF is EOE M/F/D/V