Director, Brand & Communications presso ServiceTrade

ServiceTrade is a leading SaaS company transforming the fire protection, life safety, and mechanical industries. We are seeking a visionary and strategic Director, Brand & Communications to elevate the ServiceTrade brand, amplify our voice in the market, and build meaningful connections with our customers and industry. In this role, you will lead the development and execution of our brand strategy, public relations, organic social media, thought leadership, and customer advocacy programs.

The ideal candidate is a creative leader with a strong grasp of brand storytelling and an ability to blend art with strategy—someone who can strengthen ServiceTrade’s reputation, inspire pride internally, and shape how our brand shows up in the market.

You’ll report to the Chief Marketing Officer and collaborate closely with peers across marketing, product, sales, people and customer success to ensure a consistent, authentic, and differentiated brand presence that supports growth, credibility, and long-term loyalty.

Who You Are

• A creative brand leader who knows how to translate company strategy and values into powerful storytelling, campaigns, and experiences.
• A confident communicator and relationship builder who can represent the brand with media, partners, and customers alike.
• A skilled collaborator who thrives in cross-functional environments and brings teams and agencies together under a shared vision.
• A self-starter who can balance strategic thinking with hands-on execution and agency management.
• A culture-builder who believes in using brand to attract talent, inspire customers, and build community.
• A relationship builder who communicates with confidence, whether its engaging media, customers or internal teams.

Key Responsibilities and Activities

• Lead the corporate and brand marketing strategy to build awareness, credibility, and preference for ServiceTrade across all audiences - customers, partners and talent.
• Oversee creative direction and brand expression—ensuring consistent visual identity, messaging, and tone across every channel and asset.
• Manage PR and earned media initiatives in partnership with our agency to drive industry visibility, thought leadership, and positive sentiment.
• Develop and grow our organic social media presence with content that engages customers, partners, and prospects, while celebrating our people and the industries we serve.
• Build and execute a thought leadership program in collaboration with executives, leveraging speaking opportunities, media commentary, and content  that advances ServiceTrade’s voice in the market.
• Lead customer storytelling and advocacy efforts by capturing success stories, testimonials, reviews, developing scalable programs, and user-generated content that highlight real-world impact that turns users into brand champions.
• Collaborate with the demand generation and product marketing teams to ensure brand consistency and alignment across campaigns and product launches.
• Partner with HR and leadership on employer branding and internal communications that reinforce ServiceTrade’s culture and purpose.
• Manage agencies and budgets effectively to ensure high-impact creative and efficient execution.
• Measure and optimize brand health and visibility metrics, using insights to continuously improve positioning and engagement, developing brand health KPIs for awareness, share of voice, and NPS.
• Partner closely with Events Management to ensure consistent brand experience and storytelling across all customer and industry touchpoints.

Knowledge and Skills

• 7+ years of experience leading brand, corporate communications, or creative marketing functions, ideally in B2B SaaS or technology.
• 3+ years of leadership experience managing teams and external agencies.
• Proven success building or transforming a brand to drive measurable awareness, engagement, and reputation gains.
• Strong experience with PR strategy, media relations, and thought leadership.
• Deep understanding of digital and social storytelling, content strategy, and community engagement.
• Exceptional writing and communication skills with a knack for crafting clear, compelling narratives.
• Strategic thinker with creative instincts and an ability to manage both vision and execution.
• Experience with brand measurement tools and modern marketing technology.
• Passion for ServiceTrade’s mission and an appreciation for the people and industries we serve.

A few things you want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up - that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

• Medical with Blue Cross Blue Shield NC (2 options)
• Dental and Vision with Unum 
• Company-paid Life insurance, STD and LTD 
• Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 
• 401(k) with up to 3% employer match and NO vesting period
• Flexible PTO policy
• 10 company holidays
• Parental Leave 
• Community Impact Program (Volunteer)
• Tech and Wellness Stipend

#LI-Hybrid

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.
(AL, AR, AZ, CA, CO, CT, DE, FL, GA, IL, IN, KY, MD, MI, MN, MO, NC, NH, NJ, NY, OH, OR, PA, SC, TN, TX, UT, VA, VT, WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.