Vice President, Market Strategy & Understanding presso Ipsos
Ipsos · Atlanta, Stati Uniti d'America · Hybrid
- Senior
- Ufficio in Atlanta
What makes this role important at Ipsos?
In this role you will be the face of Ipsos for a major global CPG company, focused on maintaining and growing a current flagship program as well as the overall relationship. You will primarily focus on:
- Understanding the clients’ strategy and challenges
- Building short-term and long-term strategic account plans for growth
- Building and nurturing relationships with client stakeholders
- Overseeing high quality program delivery
- Collaborate with the client and potentially other Agencies on thought leadership
- Retaining and expanding existing programs
- Understand multi-dimensional data (Data cubes, Hieratical data), analyzing data sets to guide and inform client business decisions
What you can expect to be doing:
Driving Growth:
- ADD Bringing and applying a client-first mindset to the way we service, deliver, and collaborate with our client partners.
- Build, maintain, and deliver on a strategic account plan formulated in collaboration with internal partners and Ipsos MSU leadership.
- Listen for opportunities to expand the existing program and act on them. If a solution does not exist within our area of expertise, connect with other teams within Ipsos to identify ways to address Client needs.
- Proactively use insights to identify areas for additional programs or projects, using the flagship program to act as a foundation that we can grow from.
- Design methodologies and approaches and provide proposals for additional work requested by the client and for renewal of the program
Program management:
- Be the Senior program owner. Lead strategic conversations with the client while also providing guidance to the team on how to deliver.
- Answer client questions, give recommendations, investigate potential issues
- Ensure ongoing delivery that meets clients’ expectations on quality and timing
- Ensure day-to-day management of the program and coordinate with teams across multiple countries and Service lines within Ipsos.
- Coordinate with other agencies where the client has involved them.
- Manage internal communication to senior leadership
Handles more complex conversations/communications around project design, analysis, and unexpected challenges. Financial management:
- Manage internal budgets for different departments and countries
- Manage purchase orders, statements of work for the programs, and billing
Analytic Partner:
- Aligning on key KPI’s with the client and in cooperation with the client develop a plan for how to communicate importance, and ways to use the KPI’s in end user decision making.
- This alignment may include definitions, calculations, statistical analysis, etc.
- Answer or find answers to statistical questions
- At times use analytical tools available (Excel, SPSS, Python, etc.) to provide quick answers to hypothesis discussed with the client prior to making updates to systems
Building Long-term Partnerships:
- Creates strong connections with clients to develop long-term relationships
- Understands the sector, context, and strategic growth questions the client faces
- Recognizes how clients make decisions and how Ipsos can support them
- Develop new ideas, thought leadership, and innovative ways of answering clients’ business questions
This might be the job for you if you have:
- CPG/FMCG/research experience (10+ years): Agency side experience required; client-side also beneficial.
- A track Record of building strong relationships: work with clients and internal colleagues in a respectful and transparent manner; ability to collaborate in a matrixed environment
- Impactful communication and presentation skills: understand the audience and effectively conveys Ipsos’ findings and POV’s
- Negotiation Skills: effectively balances Ipsos’ financial position/pricing relative to the client’s budget and overall business relationship
- Analytic Storytelling Strength: communicate and translate technical/abstract concepts in a client-friendly way
- Advisory / Strategic Thinking and Insight Experience: understand how clients make decisions and how we can help them to achieve their growth ambitions
- Experience in Internal and External Stakeholder Management: engages and communicates with internal and external partners using the appropriate channel and in the appropriate timeframe
- A balance of attention to detail with view to bigger picture and overall objectives of each task
- Superior organizational skills, including ability to manage and delegate work effectively, attention to detail & demonstrated commitment to accuracy and completeness of information
- A strong aptitude for research consulting with highly developed analytic skills
- The ability to think strategically in terms of clients’ business, as well as opportunities for Ipsos to grow its business
- A highly motivated, self –directed personality where you thrive working within tight deadlines
- Excellent written and verbal communication skills in addition to well-developed interpersonal and presentation skills are necessary
If you don’t meet 100% of the requirements, we encourage all who feel they might be a fit for the opportunity to apply. We may consider a variety of backgrounds for a particular role and are also committed to considering candidates for available positions throughout our organization, not just the one you’re applying to!
In accordance with NY/CO/CA/WA law, the estimated base salary range for this role is $140,000 - $170,000. Your final base salary will be determined based on several non-discriminatory factors which may include but are not limited to location, work experience, skills, knowledge, education and/or certifications.
What’s in it for you:
At Ipsos you’ll experience opportunities for Career Development, an exceptional benefits package (including generous PTO, healthcare plans, wellness benefits), a flexible workplace policy, and a strong collaborative culture.
To find out more about all the great reasons for working at Ipsos, how we’re making an impact around the world, and more about our benefits and employee programs, please visit:
Commitment to Diversity
Ipsos recognizes the necessity of building an inclusive culture that values each employee’s individuality and diverse perspectives. For more than 40 years, our mission has been to generate and analyze data about society, markets, brands, and behaviors to provide our clients with the insights that elevate their understanding of the world. This could not be fulfilled without Ipsos’ diverse employees who compile and analyze this data—they are the essence of who we are and what we do.
We are committed to providing equal opportunity to all employees, creating an environment that promotes inclusion, and enabling employees from all walks of life to flourish. Ipsos encourages our employees to act in a respectful and responsible manner, in line with code of best practices concerning diversity and inclusion, human rights, equality, and civility for every individual.
Ipsos is An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected class and will not be discriminated against on the basis of disability.
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About Company
Company
Ipsos is one of the world’s largest research companies and currently the only one primarily managed by researchers, ranking as a #1 full-service research organization for four consecutive years. With over 75 different data-driven solutions, and presence in 90 markets, Ipsos brings together research, implementation, methodological, and subject-matter experts from around the world, combining thematic and technical experts to deliver top-quality research and insights. Simply speaking, we help the biggest companies solve some of their biggest problems, serving more than 5000 clients across the globe by providing research, data, and insights on their target markets. And we’re proud to share we’ve received our Great Place to Work Certification in 2022 & 2023!
