- Professional
- Ufficio in New York
ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That’s why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby—no matter how they do it.
When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we’ve been leading the way in a lot of ways.
We’re…
- The only U.S.-made infant formula to use organic, grass-fed whole milk
- The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk—alpha-lac and lactoferrin—to our ingredients list
- The first infant formula company to receive Clean Label Project’s Purity Award (and we test for 700 contaminants vs the required 400)
- We ran the largest clinical trial by a new infant formula brand in 25 years—clinically proving our benefits vs a leading infant formula like:
- Less spit up
- Softer poops
- Easier digestion
- More efficient weight gain
- Enhanced nutrient absorption
- Longer stretches between nighttime feeds*
ByHeart has rapidly emerged as a leader in infant nutrition, fortifying the domestic supply chain by owning end-to-end manufacturing in 3 US facilities and ranking in the top 10% of the U.S. infant formula category within just one year. Strategic partnerships with retailers like Walmart and Whole Foods have expanded access to their premium, science-backed formula, now available in over 70% of U.S. stores.
With >$400M in funding, we’re shifting the industry forward—and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >300 people that stretches across the country.
We're proud to offer competitive, family-first benefits, including but not limited to:
- Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
- Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
- 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
- Up to 6% 401(k) Match to help you plan for your future.
- Company equity for every employee: because when we succeed, we succeed together!
Visit our site to learn more, and check out some recent press on ByHeart:
- Entrepreneur: The Illusion of the Shelf – The Driving Force Behind Infant Formula Shortages, and What Needs to Change
- Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.
- Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
- Axios: Infant formula maker ByHeart raises $95 million
- BabyCenter: 2024 Best formula for Breastfed Babies
- New Modern Mom: The Clean Formula Moms Are Loving
*based on data from infants at approximately 4 months of age
ROLE DESCRIPTION
ByHeart is looking for a Brand and Growth Copywriter to craft copy across all ByHeart touch points - with a focus on emails, paid ads, social and retail. This role is perfect for the writer who is both a left and right brain thinker, who brings warmth and humor, and isn’t afraid to dig into the science of infant nutrition.
You’ll love this role if you are a natural storyteller with a proven ability to craft everything from campaign messaging to thumb-stopping headlines. You thrive in collaborative environments but are just as confident leading and shaping copy across various verticals. You’re constantly seeking out inspiration, immersing yourself in industry trends and exploring cultural conversations that shape the world. You’re looking to push the envelope and have fun with your writing, but always prioritize copy that is clear and impactful to the consumer. This position will report into our Copy Director.
Reports To: Director, Copy & Demand Generation
Location: New York, NY
ROLES & RESPONSIBILITIES
- Write high-impact copy for digital ads, landing pages, email campaigns, social media, and additional channels.
- Partner with designers to deliver cohesive and engaging storytelling through copy and imagery.
- Employ and evolve the brand’s tone of voice, ensuring consistency across all communications.
- Translate brand and growth objectives into clear, effective messaging strategies.
- Contribute bold, culturally relevant creative ideas that expand the brand’s reach and relevance.
- Leverage creative testing, audience insights, and performance data to refine and optimize messaging.
Skills & Qualifications
- 3+ years copywriting experience, preferably in-house for a wellness-based CPG brand and/or advertising agency
- Strong portfolio of past work required
- Experience writing about wellness, health, nutrition, or food is a major plus!
- Experience using creative testing, audience insights, and performance data to refine and optimize messaging
- Ability to meet deadlines with discipline, and manage time effectively
- A collaborative team player with a “no task too small” mindset
- Strong organization and time management capabilities, with a meticulous attention to detail and minor obsession for grammar
- Proven experience collaborating cross-functionally with Brand, Communications, Digital, Retail, Medical, and R&D teams to align on messaging and writing needs
- Experience in a fast-paced, entrepreneurial, or startup environment, with a demonstrated ability to adapt, pivot, and thrive amidst change.
- Experience being creative in a regulated category is a bonus!
- Passion for ByHeart’s mission and a deep interest in the parenting and nutrition space.
The minimum annual salary for this position is $75,000 and the maximum is $95,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible to participate in our company’s equity program, plus our robust medical, dental, vision, retirement, and other benefits.
We’re excited about your interest in joining ByHeart! Our Talent Acquisition team reviews applications in the order they are received and will reach out directly to schedule interviews. We kindly ask that you refrain from contacting hiring managers or current employees directly.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
