Senior Director of Product, Personalization & Member Experience presso Headspace Sourcing

About the Senior Director of Product, Personalization & Member Experience at Headspace:

We are looking for an experienced and visionary Senior Director of Product – Personalization & Member Experience to lead our efforts in creating deeply personalized, seamless, and engaging experiences for our members. This role is critical to shaping how individuals discover, interact with, and benefit from our products. You will set the product strategy for personalization, oversee end-to-end member journeys, and ensure every touchpoint drives measurable impact on engagement, retention, and satisfaction.

As a senior product leader, you will be responsible for building and scaling personalization systems that understand and adapt to member needs, while also driving consistency and delight across the overall member experience. This position requires a blend of product strategy, data-driven decision-making, and strong cross-functional leadership.

What You Will Do

• Define and lead the personalization strategy: Develop and own the roadmap for delivering intelligent, adaptive, and personalized member experiences across platforms, with a willingness to get deep into the details and zoom in and out.
  
  
• Champion the member journey: Map, evaluate, and optimize every touchpoint in the member lifecycle, ensuring experiences are cohesive, intuitive, and impactful.
  
  
• Partner cross-functionally: Collaborate with engineering, data science, design, marketing, and operations to deliver scalable personalization solutions and outstanding member experiences.
  
  
• Leverage data & insights: Use behavioral, demographic, and contextual data to create more relevant and timely recommendations that drive engagement and satisfaction.
  
  
• Balance innovation and responsibility: Drive cutting-edge personalization while ensuring ethical data use, transparency, and respect for member trust.
  
  
• Measure and optimize: Define success metrics, run experiments, and iterate based on insights to continuously enhance personalization and member experience.
  
  
• Inspire and lead teams: Manage and mentor product managers, fostering a culture of collaboration, accountability, and innovation.
  
  
• Influence the company direction: Act as a key voice in shaping the broader product strategy and ensuring member-centricity is at the heart of all initiatives.

What You Will Bring

Required Skills:

• Extensive product leadership experience: 12+ years in product management, with at least 5+ years in senior leadership roles driving personalization, consumer experience, or data-driven products at scale.
  
  
• Deep expertise in personalization systems: Strong understanding of recommendation engines, data pipelines, machine learning applications, and experimentation frameworks.
  
  
• Proven ability to scale: Track record of building personalization platforms and experiences that serve millions of users.
  
  
• Customer-first mindset: Demonstrated ability to translate member insights into compelling product features and experiences.
  
  
• Analytical and data-driven: Strong ability to define metrics, interpret complex data, and make informed trade-offs.
  
  
• Cross-functional leadership: Skilled at working across engineering, design, data, and marketing to align strategies and deliver impact.
  
  
• Executional excellence: Proven success in driving strategy through execution, from vision to launch to optimization.
  
  
• Inspirational leadership: Ability to mentor, coach, and grow product talent while fostering a strong culture of collaboration and innovation.

Preferred Skills:

• Experience in the digital health is preferred, especially where science, behavior change, and technology intersect

Impact of the Role

As Senior Director of Product – Personalization & Member Experience, you will directly shape how members engage with and find value in our products. Your leadership will:

• Drive higher engagement and retention by ensuring every member interaction feels relevant, supportive, and meaningful.
  
  
• Enable personalized pathways to success, helping members achieve their goals faster and with greater satisfaction.
  
  
• Establish the foundation for data-driven decision-making and experimentation, creating scalable frameworks for long-term personalization.
  
  
• Strengthen member trust through responsible and transparent personalization practices that respect privacy and build loyalty.
  
  
• Position the organization as a category leader in member experience, setting new standards for personalization in the industry.

Location:

We are currently hiring this role remotely in the US and Hybrid for San Francisco (SF) and Los Angeles (LA). Candidates must permanently reside in the US full-time.
For candidates with a primary residence in the greater SF and LA areas, this role will follow our hybrid model. You’ll work 3 days per week from our office, allowing for impactful in-office collaboration and connection, while enjoying the flexibility of remote work for the rest of the week. Your recruiter will share more details about our hybrid model. 

Pay & Benefits:

The anticipated new hire base salary range for this full-time position is $205,200-$327,750 + equity + benefits.  

Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. 
Your recruiter will provide more details on the specific salary range for your location during the hiring process.

At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. 

About Headspace

Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it.

At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come.

Why You’ll Love Working Here:

• A mission that matters—with impact you can see and feel
• A culture that’s collaborative, inclusive, and grounded in our values
• The chance to shape what mental health care looks like next
• Competitive pay and benefits that support your whole self

How we feel about Diversity, Equity, Inclusion and Belonging:

Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. 

As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. 

*Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form if you need any assistance completing any forms or to otherwise participate in the application or interview process.

Headspace participates in the E-Verify Program.

Privacy Statement

All member records are protected according to our Privacy Policy. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship.  

As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. 

Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm.

For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice