- Professional
- Ufficio in London
We're the UK's specialist blood cancer charity and our vision is clear: we’re here to beat blood cancer. We fund world-class research; provide information and support to patients and their loved ones; and raise awareness of blood cancer.
We’re seeking a skilled and proactive Digital Insight Analyst to oversee Blood Cancer UK’s digital tracking and analytics function. In this role, you’ll ensure our digital data from web, email, social media, and campaigns is accurate, reliable, and turned into clear, actionable insights that empower teams to make faster, evidence-based decisions.
You will manage the implementation and quality assurance of tracking across platforms, monitor SEO and on-site search performance, and support the measurement and evaluation of campaigns and experiments. Working closely with Product, Content, and Marketing teams, you’ll embed robust measurement practices from the start of projects to help drive continuous improvement.
You will be responsible for designing and building comprehensive data dashboards that combine digital data from multiple sources, to deliver accessible visual insights for various teams. You will set up, validate, and troubleshoot all data tracking and tagging across our platforms to ensure the highest level of data integrity and accuracy.
Additionally, you’ll play a vital role in enhancing data literacy across the organisation by providing guidance and training. You’ll act as a strategic partner by supporting the Insight & Digital Performance Lead to influence senior leaders and shape organisational priorities through data-driven insight.
Expected travel for this role is, quarterly in-person team meetings, 1–2 all-staff away days per year, plus additional travel to the London office and external meetings as required.
We are committed to actively promoting equality, diversity, and inclusivity. In line with our strategy we welcome approaches from individuals from underrepresented groups, including minority communities, and applicants with a disability, to better reflect the community we serve and help broaden our perspectives.
Key Responsibilities
- Oversee digital analytics and tracking. Drive the implementation, governance, and quality assurance (QA) of our digital tracking across products and campaigns, ensuring data and attribution are reliable for informed decision-making.
- Generate actionable insight. Analyse end‑to‑end digital performance and translate findings into clear recommendations; facilitate performance conversations with teams and follow through to impact.
- Observe and improve the performance of user-facing digital platforms. Track SEO and on‑site search performance across our user-facing digital channels; surface technical and content opportunities with the Product Manager to protect and grow organic reach.
- Embed measurement in delivery. Work with Product & Platforms, Content and Marketing to design tracking early (requirements, tagging, UTMs, data layers) so projects and campaigns launch with robust measurement in place.
- Evaluate tests and changes. Support measurement planning and post‑implementation analysis for experiments, appeals and key journey changes; evidence impact and share learning.
- Improve organisational data literacy. Create practical guidance, definitions and training; run clinics to improve colleagues’ confidence with reports and metrics; champion consistent use of data in planning and decision-making; and play an active role in the Blood Cancer UK Insight Network, sharing learning and helping build a joined-up approach to insight.
- Act as a strategic partner. Use insight to steer organisational decisions, influencing senior leaders and teams to prioritise what the evidence shows will have the most impact.
Skills, Knowledge and Expertise
Knowledge
- Strong working knowledge of web and campaign analytics (e.g. GA4, Search Console, Google Tag Management, Paid advertising, Organic social media platforms, UTM governance) and how insight informs product, content and channel decisions.
- Understanding of SEO metrics and the levers that drive search performance.
- Highly skilled at creating dashboards and using data visualisation tools (e.g. Looker Studio or similar) and familiar with principles of good reporting design.
- Awareness of data governance and privacy considerations relevant to digital measurement.
Skills
- Skilled at influencing organisational decisions by surfacing insight at the right level, in the right format.
- Strong facilitator and trainer, able to build data confidence and consistency across teams.
- High attention to detail with strong QA discipline across tagging, data flows and reporting.
- Able to turn complex data into clear, accessible stories and recommendations for non‑specialists; confident presenting and facilitating performance discussions.
Experience
- Partnering with leaders and managers to embed insight into strategy, planning and prioritisation.
- Upskilling others through guidance, training and documentation.
- Designing and owning digital tracking set‑ups and maintaining analytics platforms to ensure reliable data capture and attribution.
- Building dashboards and reporting suites that are timely, relevant and used by teams across an organisation.
