Director Paid Media presso Orveon

About Us

Orveon is a new kind of beauty company launched in December 2021 when we acquired our three iconic brands - bareMinerals, BUXOM, and Laura Mercier. With more than 600 associates, operating in 40+ countries, we're truly a global business. Our headquarters are in New York, with additional locations in major cities worldwide.

We love our brands and are embarking on a powerful shift: To change how the world thinks about beauty. We are a collective of premium and prestige beauty brands committed to making beauty better and creating consumer love.

People here are passionate, innovative, and thoughtful. This is an inspirational group of talented people, working together to build something better. We are looking for the best talent to join us on that journey. We believe we can accomplish more when we move as one.

About the Role

The Director, Paid Media is responsible for leading strategy, execution, and optimization of paid media campaigns across three brands for US and CA. You will focus on delivering measurable results, maximizing ROI, and ensuring all media tactics tie back to business objectives. You will be responsible for full funnel media planning and developing campaign support to drive growth on brand.com, Amazon, and with our key retailer doors (Sephora, Ulta). You will own both the day-to-day relationship with multiple media agencies in addition to the larger strategic planning responsibilities. This role reports into the Vice President of Commercial Marketing and therefore, optimizing A&P efficiency in order to maximize sales, will be of the utmost importance.

This role is also responsible for ensuring cross functional partnership across key stakeholders like Creative, Retailer, E-Commerce and Finance teams, keeping them informed on media strategy as it pertains to their respective fields, and sharing back insights to help inform planning.

Primary Responsibilities

• Full Funnel Paid Media Strategy development: define and implement paid media strategies to drive customer acquisition, brand awareness, consideration and conversion
• Monitor and analyze campaign performance metrics, ensuring KPIs are met across channels and sharing back relevant insights with internal teams
• Ensure media is working efficiently and effectively to deliver on aggressive brand.com and Amazon.com sales goals, partnering with E-commerce
• Lead and manage the agency relationship; agency teams are seen as an extension of the Orveon media team so ensuring they are well equipped with business objectives and sales results to help better inform their media decisions
• Ensuring creative is properly briefed in based on media insights and delivered to spec, while sharing back creative results to creative/social/influencer team to help future planning
• Communicating to senior leadership media results and insights as it pertains to business performance
• Manage and oversee the media budget, ensuring media budget is spent in full, partnering with finance on any budget adjustments needed
• Lead, mentor and develop direct report
• Maintain strong relationships with key media vendors and ensure Orveon brands are kept top of mind for new opportunities

Qualifications

• Bachelor’s degree required
• 8+ years of experience, with at least 2 years in a leadership or management role
• Proven track record of developing and executing high-performing paid media campaigns across digital channels
• Proficient in Amazon media, Google, TikTok, Meta, YouTube, and other emerging digital channels
• Able to efficiently direct multiple media agencies at once
• Exceptional leadership and team management skills, with experience leading cross-functional teams
• Strong communication skills, capable of engaging with senior leadership and external partners
• Experience in managing budgets, actualizing monthly, and partnering with finance to properly re-forecast

What Orveon offers you:

You’re a creator of Orveon’s success and your own. This is a rare opportunity to share your voice and accelerate your career in a demanding and fun environment. We’re a lean organization and so your work will have a big impact and you’ll have easy access to senior leaders. We invest in Orveoners to support their success through training, online learning and career opportunities.

Orveoners take care of Orveoners. People who work hard deserve great recognition, along with benefits that fit their personal needs of individuals, including:

o “Hybrid First” office environment with drinks, snacks and regular social events

o “Work From Anywhere” 6 weeks a year

o Free Product

o Regular wellness and speaker events

Other things to know!

•  Pay Transparency - One of our values is Stark Honesty and the following represents a good faith estimate of the compensation range for this position. The range for this opportunity is: $126,000 $180,000.
• At Orveon Global, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications.
• Opportunities and Accommodations - Orveon is deeply committed to building a workplace and global community where inclusion is not only valued but prioritized. Find out more on our careers page.

BE AWARE OF FRAUD! Please be aware of potentially fraudulent job postings or suspicious recruiter activity by persons that are posing as Orveon Global Recruiters/HR. Please confirm that the person you are working with has an @orveonglobal.com email address. Additionally, Orveon Global does NOT request financial information or payments from candidates at any point during the hiring process. If you suspect fraudulent activity, please visit the Orveon Global Careers Site at https://www.orveonglobal.com/career to verify the posting and apply though our secure online portal.