Web & Digital Marketing Specialist - Remote Canada presso Smiledigitalhealth

We are seeking a hands-on Web & Digital Marketing Specialist with expertise in HubSpot design/development, Google Ads management, and branding/graphic design. You will play a central role in building and optimizing our digital presence, supporting demand generation campaigns, and helping create Smile solution branding (logos, tradeshow assets, digital collateral).This is a highly executional role within an enterprise B2B environment. You will design, implement, and optimize HubSpot web assets and Google Ads campaigns that support multi-stakeholder, enterprise-level buyer journeys.Please note: this role requires enterprise-level B2B digital marketing experience. Candidates with primarily boutique or small business backgrounds may not be the right fit.

Responsibilities:

HubSpot Website & Landing Pages:

Design and optimize HubSpot assets that support enterprise B2B lead generation funnels, account-based marketing campaigns, and multi-persona buyer journeys

Customize HubSpot themes and templates to reflect evolving brand guidelines

Implement and track CTAs, forms, and UTM parameters for campaign attribution

Run A/B tests and optimize for conversion performance

Google Ads & Analytics:

Set up, launch, and manage Google Ads campaigns across search and display

Implement conversion tracking via Google Tag Manager and GA4

Manage campaigns with complex attribution models, long sales cycles, and large budgets

Align campaign tracking and reporting with enterprise KPIs such as pipeline contribution, MQL→SQL conversion, and ACV impact

Branding & Graphic Design:

Translate Smile branding into refreshed web, digital ad, and campaign assets

Create high-quality visuals, graphics, and layouts for web and marketing use

Ensure brand consistency across all digital channels and touchpoints

Develop campaign assets tailored to healthcare technology audiences (executives, IT, clinicians, payers, regulators)

Collaborate with marketing and product teams on brand rollout

Maintain repository of brand approved graphic designs for organizational-wide use

Reporting & Optimization:

Build dashboards and reporting frameworks for website, campaigns, and ads to track performance, conversion metrics, and ROI

Recommend improvements to increase engagement and lead generation

Monitor and address website issues including broken links, redirects, performance, security, and compliance

Additional Responsibilities

Stay up-to-date with industry trends and best practices, and adapt strategies to align with market shifts.

Develop a working understanding of Smile Digital Health’s value proposition, target industries, target personas, and solutions.

Comply with the privacy, security and confidentiality policies. 

Hold all confidential information in trust and strict confidence and ensure that it shall be used only for the purposes required to fulfill employment obligations, and shall not be used for any other purpose, or disclosed to any third party. A breach of policy or misuse of information could result in disciplinary action up to and including termination of employment.

Requirements:

6+ years related experience in enterprise B2B digital marketing roles (Healthcare technology experience strongly preferred.) 

Proven expertise in building and optimizing HubSpot websites/landing pages for enterprise audiences, with examples of lead gen or demand gen programs

Experience managing Google Ads campaigns with significant budgets and long B2B sales cycles

Strong portfolio demonstrating enterprise-level web design and branding projects highlighting strong graphic design skills

Deep understanding of multi-stakeholder buyer journeys (procurement, IT, clinical, and business audiences) and how to design digital assets that address them

Proficiency with analytics tools, e.g., Google Analytics, Adobe Analytics

Natural collaborator with strong written and verbal communication skills. 

Excellent creative problem-solving and analytical abilities with a focus on business growth. 

Superior research skills and ability to understand technical concepts and information to translate complex ideas into client-friendly language.

Exceptional project management and organization skills.

Post-secondary degree, diploma or certificate in marketing, business, management,  or a related field of study and/or equivalent working experience.

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