Marketing Manager - Senior Living presso None

Vitality Living, based in Brentwood, TN, is seeking an experienced Marketing Manager to join our team!

Are you seeking a role where you can make a meaningful impact? A career that allows you to positively impact the lives of others every single day? If so, we want YOU to be part of our mission to make the world a better place. At Vitality Living, we are more than just a place of work; we are a vibrant community dedicated to creating meaningful experiences for our residents, families, and team members. At Vitality, everyone is not only encouraged to be themselves but celebrated for it! Join us today and bring your individuality along!

The Marketing Manager provides project management leadership, editorial/copywriting support, and quality control, ensuring that marketing strategies are executed effectively while maintaining brand consistency. This position bridges the gap between strategic direction (Corporate Director) and tactical execution (Marketing Assistant).

As the Marketing Manager, you will:

Project & Request Management

• Serve as the primary point of contact for marketing requests from communities, managing, prioritizing, and tracking projects through the project management system.
• Ensure requests are completed on time, aligned with brand standards, and responsive to community needs.
• Coordinate logistics for marketing materials, campaigns, and events, including approvals and stakeholder communication.

Copywriting & Editorial Oversight

• Write and edit marketing copy for collateral, advertising, digital campaigns, community promotions, and email communications.
• Review and refine copy and creative content developed by the Marketing Assistant to ensure alignment with Vitality’s brand voice and standards.
• Provide editorial guidance and quality control before materials move to the Corporate Director for strategic approval.

Content & Collateral Management

• Collaborate with the Marketing Assistant on the design and production of flyers, invitations, signage, direct mail, and other promotional materials.
• Manage workflow to ensure all creative requests are produced efficiently, on brand, and on deadline.
• Maintain oversight of collateral inventory, ordering, and distribution to communities.

Digital & Social Media Coordination

• Partner with the Marketing Assistant to manage social media calendars, campaigns, and community-specific content.
• Approve content and advertising schedules before execution by the Assistant.
• Track and report digital engagement and ensure alignment with broader corporate strategies set by the Corporate Director.

Reputation Management

• Monitor online reviews and reputation data across platforms, escalating concerns and ensuring timely responses.
• Assign and review responses drafted by the Marketing Assistant, ensuring tone and professionalism meet Vitality’s standards.
• Report trends and insights to the Corporate Director for strategy refinement.

Vendor & External Partner Coordination

• Manage relationships with print, promotional, and signage vendors, ensuring quality and timeliness.
• Track vendor performance, contracts, and invoicing in alignment with project budgets.
• Coordinate with external partners to support community-specific initiatives.

Collaboration & Communication

• Act as liaison between community teams, the Corporate Director of Marketing, and the Marketing Assistant.
• Regularly update stakeholders on project timelines, status, and results.
• Ensure all initiatives are aligned with corporate strategies and goals set by the Corporate Director.

QUALIFICATIONS: 

• Bachelor’s degree in Marketing, Communications, or related field preferred.
• 3+ years of experience in marketing project management, communications, or related role (senior living or healthcare preferred).
• Proven ability to write, edit, and adapt marketing copy across multiple formats and audiences.
• Strong organizational and project management skills with ability to manage multiple priorities simultaneously.
• Excellent interpersonal and communication skills; able to collaborate across departments and with external vendors.
• Proficiency in project management software (e.g., Asana, Monday.com), Microsoft Office Suite, and familiarity with Adobe Creative Cloud and social media platforms.
• Knowledge of digital marketing and reputation management best practices.

Some of our benefits include:

• Medical Plan
• Dental Plan
• Vision Plan
• 401K 
• PTO
• Company Profit Sharing Bonus

Job Details:

• This is a full-time, exempt position.

• The role may be remote or hybrid, depending on the candidate’s location.

  • Remote: Must be willing to travel to the Support Office and/or communities 1–2 times per quarter.

  • Hybrid: Requires 3 days per week in-office at the Support Office.

If this sounds like you and you have a heart for working with and around senior adults, then Vitality Living is the place for you!

Vitality Living is an equal opportunity employer where you can Be You, Be Vibrant, and Belong.