Sales Manager presso SongTeller Hotel Nashville (Dolly Parton’s SongTeller Hotel)

Inspired by Dolly Parton's epic career and trailblazing spirit, SongTeller Hotel in Nashville is as unique as the global icon herself. Dolly welcomes guests to a place where they can Love Every Moment; it is a place to unplug, to connect with loved ones and to be entertained.

The Sales Manager position provides a unique opportunity for the right individual to assist in pre-opening sales efforts for Dolly Parton’s SongTeller Hotel featuring 245 rooms, two F&B Entertainment venues, a market, and Dolly Parton’s Museum.   The Sales Manager is responsible for generating revenue through proactive sales strategies, client relationship development, and effective account management. This role focuses on securing business in key market segments such as entertainment, group, social, and event sales, while maximizing hotel occupancy and average daily rate (ADR).  To achieve success in this role, one must drive results while adhering to our Heartspitality® culture.  The Sales Manager collaborates with the marketing, revenue, and operations teams to align sales efforts with the hotel’s strategic goals.

SongTeller Hotel Nashville is more than just a place to rest your head, it's a hub of music, style, and hospitality designed the Dolly-way. Sprinkled with glamour, artistic surprises and a sense of humor - it's an experience as unforgettable as the entertainer herself. SongTeller Hotel celebrates the people, talent and setting of the destination, weaving the local music and culinary scenes together. So come experience the unique charm, and hospitality that could only be created by the iconic hostess herself!

Summary of Essential Functions & Responsibilities

• Develop and implement sales strategies to attract group, entertainment, and leisure business in alignment with revenue targets. 
• Conduct outbound sales calls, site inspections, and client meetings to build relationships and generate new leads. 
• Manage assigned accounts and cultivate long-term partnerships by understanding client needs and offering tailored solutions. 
• Ensure timely response to all RFP’s and other leads/inquiries. Prepare proposals and/or contracts advising prospective customers of hotel room and/or meeting space availability and quoting rates. 
• Attend and participate in the weekly hotel Rev Max meeting and bi-weekly Group Rev Max meetings.
• Collaborate with the Events, Banquets, and Operations teams to ensure smooth execution of group stays and special events.
• Accountable for prospecting goals and closing on assigned accounts/territory to positively impact group and transient room revenue, banquet, and catering revenues.
• Responsible for the direct booking and re-booking of group rooms for various clients. Maximize profitability and revenue of the resort by upselling to achieve sales goals.
• Develop strategies to meet or exceed personal booking goals, evolving strategies as necessary.
• Maintain current knowledge of competitors and competitive markets to effectively sell against the competition and achieve positive market penetration.
• Review sales contracts as well as other key details e.g. room blocks, rooming lists, cut-off dates, deposit and payment schedules, banquet guarantees, attrition clauses and special concessions and confirm with clients.
• Create and distribute group resumes, lead pre-and post-convention meetings (as applicable) and provide department colleagues with communication that will improve our ability to deliver outstanding service.
• Professionally represent Dolly Parton’s SongTeller Hotel by participating in client and industry events, tradeshows, and community functions to promote brand visibility and expand market reach.
• Ability to access, understand and accurately input information using Delphi.fdc.

This job description is not an “all-inclusive” list of the duties and responsibilities of this position or of the skills and abilities required to perform this position.

Qualifications

• Minimum of two (2) years of hotel sales experience, preferably in a full-service or boutique hotel.
• Demonstrated success in meeting or exceeding sales goals, managing key accounts, and driving revenue growth.
• Proficient knowledge of Microsoft Office, PMS and POS Systems to include Opera (PMS), Delphi, Salesforce or other sales management systems.
• Comprehensive knowledge of wholesale travel and group contract negotiations. Required familiarity with certificates of insurance (COI) and hospitality contract language.
• Strong communication and interpersonal skills.
• Proven ability to manage time effectively, prioritize tasks, and work independently with minimal supervision.
• Flexible schedule, able to host site inspections at any time during a seven day a week period.

About Dolly Parton’s SongTeller Hotel and Herschend

Dolly Parton’s SongTeller Hotel is the newest hospitality venture of Herschend. Our story began 75 years ago when the Herschend family discovered wonder deep in an Ozark Mountain cave—and chose to share it with the world. Today, Herschend is the largest family-held themed attractions company, with 49 leading attractions and immersive experiences that reach audiences worldwide.

While each brand offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.

As an equal-opportunity employer, we strive to provide environments where every host, guest, and partner feel welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect.