Open/Custom Programme Marketing – Executive Education presso Office of Dean (Faculty)

About IIMB

The Indian Institute of Management Bangalore (IIMB) is a leading graduate school of management in Asia. Under the IIM Act of 2017, IIMB is an Institute of National Importance.

Industry/Service

Higher Education

Post/Job Title

“Open/Custom Programmes Marketing – EEP”

Principal Accountabilities        & Responsibilities

Custom Team

• The selected candidate must have good abilities as a sales and marketing professional in a B2B context.
• This is an individual contributor role.
• Must engage with potential customers, understand their needs, formulate the requirements and put together a winning proposal – both technical and commercial for the consideration of the customers.
• After the sale, the candidate must work with the internal stakeholders to identify Faculty Programme Directors and the Administrative team to ensure delivery of the programme
• Creation of content for impactful collaterals (case-studies, brochures, videos) in different formats
• Creation of MIS and Dashboards for the benefit of all stakeholders.
• Track latest industry trends and developments across various industry verticals.
• To eventually step up and be able to generate a sales pipeline through active outreach in addition to inbound engagements.
• Any other additional work assigned related to the above from time to time

Open Team

Primary responsibility is to own the end-end marketing and promotion of Open Enrolment programmes (short-duration of 3-6 days OR long-duration programmes spread over 6 months to 1 year) and drive leads generation and eventual conversion into paid participants.

• This is an individual contributor role, and the candidate must have excellent abilities as a marketing professional. Must understand the customer’s needs and design marketing collaterals and marketing campaigns that provide clarity and necessary information for a prospect.
• Should be able to analyze the past data to make sense of the broad trends and build strategies that are data driven.
• Responsible for developing a marketing and promotional plan that aligns with the most effective way to reach the target audience. Must lead end-to-end execution of the Marketing Plan - including campaign planning, analysis, execution, tracking, reporting and troubleshooting.
• Creation of impactful marketing collaterals e.g. videos, graphic artwork, and text for use in webpages, brochures, testimonials, etc., across different media platforms.
• Monitoring the marketing campaigns for its performance and delivery and optimizing the campaigns to achieve the desired objectives.
• Follow up on B2B/B2C prospects through phone calls and emails and work towards closures.
• The role requires the person to work with multiple stakeholders both internal and external such as faculty, other departments, corporate LnD/HR, vendors, digital marketing team, etc., and must have excellent communication and people management skills.
• Creation of MIS and Dashboards for the benefit of all stakeholders.
• Keep track of market trends and do research on best-in-class practices in executive education

Key Skill and Ability Requirements

• Strong Analytical, Planning and Marketing scanning and Market Sensing skills.
• Should be organized and meticulous in completing tasks.
• Possess excellent interpersonal skills, exhibit a solution orientation mindset with excellent interpersonal skills.
• Be self-motivated and self-driven to take ownership of tasks and ensure timely completion.
• Excellent communication skills: Excellent oral and written communication skills. Ability to effectively communicate across levels of managers and senior leadership in a professional and effective manner.

Negotiation skills: Ability to negotiate effectively with customers.

Qualification &Personal Profile

• The candidate should be a Postgraduate or MBA from an Institution of repute.
• A minimum of 3 years’ experience.
• The candidate must have demonstrated experience in Sales and Marketing / Management Consulting in a B2B or a B2C environment OR must be a Learning & Development professional
• with a leading organization.

Compensation

• The compensation will be fixed based on the candidates ‘experience and qualification”.