Trade Marketing Specialist (contract) (Dreieich, Frankfurt, DE, 63263) presso Hasbro

Hasbro SA, based in Delemont Switzerland, manufactures and sells Hasbro toy and games products around the world. Hasbro European Trading BV ('HET') is Hasbro SA’s distributor in Europe, which sells to Hasbro SA’s customers in all major European countries.  Hasbro International Trading BV ('HIT') is Hasbro SA's distributor for FOB sales in Europe.  Hasbro Deutschland GmbH ('the Company') provides sales, marketing, and other services to HET and HIT in Germany.

Hasbro Deutschland is currently recruiting for a maternity contract for a Trade Marketing/Customer Marketing Specialist. This role offers hybrid working, with Tuesdays, Wednesdays, and Thursdays based in our Neu-Isenberg offices, and flexibility on Mondays and Fridays. This is a full-time role. 

Are you ready to play a key role in supporting the customers of one of the world’s most iconic entertainment companies? Hasbro is seeking a detail-oriented trade marketing professional to support our wider team in providing top-class customer focus. 

Purpose of this role:

• Support the execution of customer marketing strategies and programs for relevant markets/retailers that strengthen brand presence at retail and support revenue growth across the region.
• Create differentiated strategies, including specific regional projects for top retailers.
• As the intersection of marketing and sales, you will create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through, and support joint business objectives.
• Bring strategies to life across both physical and digital retail touchpoints.

Responsibilities:

• Implement Customer marketing plans that align with brand priorities and commercial objectives.
• Partner with sales teams to identify marketing opportunities within key customer accounts.
• Localize national campaigns for retailer or channel-specific environments.
• Create and execute customer-specific activities, launches, in-store displays, digital assets, and toolkits.
• Work with creative and external agencies to produce high-quality marketing materials.
• Partner with local sales teams to support previews/sell-in and sell-through with compelling storytelling and bespoke plans
• Collaborate on joint business planning and secure retailer participation in brand initiatives.
• Monitor in-store and online execution to ensure a consistent shopper experience.
• Measure the effectiveness of campaigns, gather post-campaign learnings, and report ROI.
• Maintain trackers, calendars, and project documentation to support team visibility and operational excellence.
• Monitor competitor activity and customer marketing trends to inform strategy.
• Align with brand and sales teams to ensure integrated execution.
• Matrix working, avoiding rigid swim lanes & flexing workload in clusters
• Manage the approval/delivery of plans and costs within approved budgets & timelines
• Partner with Licensors to maximize and secure traffic-driving marketing opportunities

Skills/experience required:

• Trade/Customer Marketing experience, ideally from a retail/product-focused background.
• Available for a contract role (available immediately or on short notice).
• Skilled at managing multiple priorities with speed and accuracy
• Ability to influence, flex style & leverage support of the wider business/retailer. 
• Resilience, flexibility & working at pace. 
• High attention to detail.
• Strong project management experience.
• Champion continuous improvement & participate in cross-departmental/multi-market projects.
• Proactive mindset, solution-oriented, and collaborative.

Reporting Structure:

The Customer Marketing Specialist will report directly to the (Senior) Customer Marketing Manager and collaborate closely with the commercial and marketing stakeholders in the market to align strategies, priorities, and initiatives with broader organizational goals.

We Play to Win with our Leadership Principles at Hasbro: 

•    Knowing is Half the Battle 
•    Break the Mold 
•    Take Charge 
•    Be Legendary 
•    Friendship is Magic 
•    Matrix of Leadership 

#LI-Hybrid

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status. 

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.