- Builds, develops, and expands Member relationships through needs-based assessments to identify and recommend deposit, credit, and investment solutions to help Members achieve their financial goals.
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- Takes a consultative approach with Members regarding credit union products and services by assessing the Members’ needs, addressing their concerns, and gaining agreement.
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- Processes new memberships, additional share accounts, savings services, loan requests, and loan fundings as requested by the Member.
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- May process financial transactions including deposits, withdrawals, transfers, payments, and general ledger entries while maintaining a cash drawer.
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- Understands the role in sales growth and meets branch-assigned and individual goals.
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- Delivers a personalized Member experience by answering Member questions with a “can-do” attitude, understanding Member needs, and exceeding their expectations.
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- Demonstrates Member service skills and the ability to solve problems independently, utilizing critical thinking and problem-solving skills and empowerment.
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- Educates Members on alternative channels that provide value and refer to appropriate business partners.
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- Recommends alternative channels such as online, mobile, and digital solutions.
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- Develops strong partnerships with Financial Advisors, Home Loan Officers, and Business Bankers.
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- Identifies and reports fraudulent activity to prevent potential loss to the credit union.
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- Identifies, investigates, and resolves basic and complex Member concerns, as well as processes and completes Member transactions in a timely and efficient manner.
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- Updates Member and credit union account information efficiently and accurately.
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- Ability to de-escalate situations, looking from several points of view and applying good judgment and critical thinking to resolve the situation.
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