Manager - Customer Value Creation presso Roche

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections,  where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Position - Manager - Customer Value Creation

Your Opportunity -

You in this role will influence decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. You are masterful storyteller - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g., Customer Engagement and Roche Business Operations). You will strategically use resources and our network to drive outcomes for today’s innovations, and fuel tomorrow’s breakthroughs.

Key Responsibilities:

• Develop and lead strategic stakeholder management (C-suites and Procurements) and strategic account planning (top protect accounts and new opportunities)

• Analyze business drivers/ customer needs/ functional requirements/customer pain points

• Co-Create and implement One Roche customer centric engagement plan with customized offerings based on customer needs and pain points

• Develop and drive umbrella branding for stakeholder wise customer specific engagements

• Develop strong KOLs at each level – C suite & Procurements and Lab Directors & to drive adoption and loyalty towards Roche solutions

• Partner with international KOLs on new content and engagement initiatives for target customers

• Collaborate with sales to prioritize top protect and top opportunities and drive customized engagement offerings for these accounts

• Leverage impactful digital platforms to maximize customer outreach

• Monitor engagement impact via KPI tracking in collaboration with sales

• Insight gathering via customer questionnaires, surveys etc on Roche value proposition and engagement effectiveness

• Develop crisp and impactful marketing collaterals to address stakeholder specific needs and showcase Roche value proposition

• Lead relevant conferences, focus groups and expert group meets with the target stakeholders to strengthen partnerships

Who You Are

• MBA or Masters in Business Management

• Experience in buliding & deriving customer insights

• Commercial experience (e.g., market access, marketing, sales or customer insights)

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.