Senior Brand Manager (Temporary) (Australia, Australia) presso Groupe Bel : portions laitières, fruitières et végétales | Groupe Bel - Groupe BelGroupe Bel : portions laitières, fruitières et végétales | Groupe Bel - Groupe Bel

The Bel Group is a major player in the food industry through portions of dairy, fruit and plant-based products, and one of the world leaders in branded cheeses. Its portfolio of differentiated and internationally recognized brands includes The Laughing Cow®, Kiri®, Babybel®, Boursin® Nurishh®, Pom'Potes® and GoGo squeeZ®, as well as some 30 local brands. Together, these brands helped the Group generate sales of €3.74 billion in 2024.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!
 

#IWorkForAllForGood

This is temporary position with 9 months contract.

LOCATION and REPORT LINE 

• Location: North Sydney
• Reporting to: Country Manager
• # of subordinates: 2

MAIN MISSIONS

As the Senior Brand Manager, you will play a pivotal role in developing, executing, and overseeing the brand strategy for Bel Brands Australia. You will lead cross-functional initiatives to enhance brand visibility and growth of Babybel and The Laughing Cow, feed into the future innovation pipeline and develop consumer centric strategies and plans while owning brand P&Ls. This position demands a dynamic, strategic and creative thinker capable of driving performance and building brand equity across various brands and channels across Australia & NZ.

MAIN RESPONSIBILITIES

1. Brand Strategy Development and Execution
   • Define and implement long term strategy to elevate brand growth, awareness and strengthen our positioning in the healthy snacking category.
   • Lead the development of annual brand plans, including marketing objectives, key initiatives and activations, innovation and success metrics.
2. Marketing Campaign Development and Execution
   • Oversee the end-to-end management of brand campaigns, both ATL & BTL from briefing to final reporting
   • Guide creative development, messaging, and execution across digital, social media, retail and traditional media platforms.
   • Ensure campaign KPIs are met and own the A&P budget to help deliver campaigns within allocated budget
3. Consumer Insights & Market Research
   • In close cooperation with Sales and Category, analyze consumer behavior, industry trends, and competitive landscapes to identify growth opportunities.
   • Analyse scan and panel data to make data driven decisions on growth plans
   • Lead research projects to explore new NPD or category launches including concept tests, U&As and brand health trackers
4. Team Leadership & Collaboration
   • Mentor and lead a small team of marketing professionals, fostering a culture of innovation and collaboration.
   • Work closely with internal stakeholders, external agencies, global teams and partners to streamline operations and achieve brand objectives.
   • Be the voice of Marketing in local Commercial Leadership Team discussions and planning
   • Be the point of escalation in times of crises or issues
5. Financial Management
   • Manage budgets effectively, ensuring optimal allocation of resources to maximize ROI.
   • Closely manage P&L to provide insight into portfolio mapping and range optimisation
   • Validate new NPDs based on key financial metrics
6. Innovation Management
   • Collaborate with internal R&D, factories, artwork and supply chain teams on new launches and innovation strategies.
   • Define innovation pipeline based on key consumer insights
   • Ensure all NPDs follow brand guidelines on visual identity and pack artwork
7. Retailer Engagement
   • Work closely with Sales & Category on range reviews, sell-in decks, retail media plans and shopper tools
8. Internal & External Communication
   • Manage calendar for internal communication on Yammer and engage PR & media teams on building corporate brand externally

REQUIREMENTS:

• Bachelor's degree in Business, Marketing, or a related field (Master's degree preferred).
• Minimum of 5 years of experience in FMCG Marketing
• Strong understanding of brand management principles and marketing communication strategies.
• Proficient in using Circana or Nielsen data tools
• Proficient in Microsoft Office tools
• Exceptional communication and leadership skills.
• Creative problem-solving and the ability to manage multiple priorities under tight deadlines.
• Global mindset and adaptability
• Balance of strategic mindset & executional skills

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.