Marketing Professional presso William S. Hein & Co., Inc.

Description

About the Company 

William S. Hein & Co., Inc. is a global leader in legal publishing, serving over 3,500 institutions across 150+ countries. Our flagship product, HeinOnline, is the largest image-based legal research database worldwide, hosting 100+ databases and 230+ million pages of content. We simplify and innovate legal research, empowering professionals and researchers through cutting-edge technology and a user-focused approach. 

Why Join Us? 

At Hein, we don’t just work; we thrive. Here’s what sets us apart: 

Compensation & Financial Benefits 

• Average 12–15% yearly employer contribution to your 401K/profit sharing plan – no employee contribution required, better than 99% of companies nationwide 
• Competitive salaries with opportunities for performance-based increases 

Health & Wellness Benefits 

• Comprehensive health coverage (up to 100% paid) 
• In-house chef offering breakfast, lunch, and dinner-to-go 
• Flexibility to work from home as needed to support your personal and professional well-being 
• Quiet room equipped with massage chairs for relaxation and recharge 
• Convenient access to scenic walking trails for outdoor breaks 
• Complimentary access to on-site gym featuring a Peloton and sauna 
• On-site resources for mental health support, nutrition counseling, and legal assistance 

Professional Growth 

• Access to professional development programs, workshops, and mentoring 
• Opportunities to take on impactful projects that elevate your skills and career 
• Average company tenure is 13 years 

Tech-Forward Environment 

• Join a team at the forefront of innovation, leveraging AI, advanced search algorithms, and data-driven development to transform research and simplify complex problems.  

Company Culture & Perks 

• Employee-driven initiatives like DE&I committees and events 
• Collaborative and innovative work environment powered by tools like Basecamp 
• A culture that values ideas, collaboration, and curiosity 

Your Schedule 

• Full-time position 
• Monday - Friday 
• Schedule choice of 8:00am to 4:30pm, or 8:30am to 5:00pm 

Your Responsibilities 

Website & Digital Platforms:  

• Design and manage landing pages, product pages, and promotional content with a balance of technical skill and design sensibility.? 
• Update and maintain company websites using WordPress and Elementor.? 
• Troubleshoot website errors, optimize performance, and ensure a seamless user experience.? 

Email Marketing:  

• Develop, design, and execute targeted email campaigns using MailChimp, including automation, segmentation, and A/B testing.? 
• Apply best practices to maximize engagement, deliverability, and conversions.? 
• Track performance metrics and provide insights for continuous improvement.? 

Content Writing & Campaigns:  

• Write and edit engaging content for landing pages, email campaigns, blogs, and other marketing assets.? 
• Create full-cycle marketing launch materials for new products and remarketing campaigns for existing ones.? 
• Adapt product information into clear, compelling, and customer-friendly messaging across channels.? 

Strategy & Innovation:  

• Leverage AI and other emerging tools to improve efficiency and enhance creativity in marketing campaigns.? 
• Proactively recommend and implement creative marketing ideas that drive growth and engagement.? 
• Stay current with digital marketing trends and propose forward-looking strategies.? 

Collaboration & Support:  

• Collaborate on company social media by supporting post scheduling, monitoring activity, and ensuring brand consistency across channels.? 
• Participate with colleagues in HeinOnline Support to assist customers with chats and phone calls.? 
• Serve as backup for the Marketing Administrator when needed.? 
• Create and update documentation for marketing processes and tasks.? 
• Contribute to team projects and support shared goals while demonstrating strong communication and organizational skills.? 

Salary: 

• Specific salary offered will depend on experience 
• $62,400 to $72,000 per year 

What You Bring 

We’re looking for candidates with the following skills, abilities, and interests: 

• Proven experience in email marketing strategy, automation, and design  
• Strong writing skills with the ability to create accurate, engaging, and persuasive content.? 
• Creative design sense and experience with marketing visuals.? 
• Forward-thinking approach, including willingness to explore AI-driven solutions.? 
• Excellent project management, time management, and organizational skills.? 
• Ability to work independently while thriving in a team-oriented environment.? 

Education & Experience 

• Bachelors degree in marketing, Communications, or a related Field 
• 5+ years of professional experience in digital marketing or a related role.? 
• Expert knowledge in WordPress and Elementor 
• Familiarity with Adobe Creative Cloud and Canva  

Diversity and Inclusion 

At William S. Hein & Co., Inc., we believe that diversity is what makes us stronger—in the workplace, and in the world. So, our mission is simple: to create an inclusive space where everyone feels valued and has an equal opportunity to succeed. If you have skills, passion, and a desire to make a difference, we want you on our team.  

Additionally, we understand that each person has unique needs, so let us know how we can best support you during the interview process and beyond. We are committed to ensuring that each member of our team has an equal opportunity to thrive within our organization.