Content Producer I presso Capitol Broadcasting Company

Overview:

The Content Producer (formerly Newscast Producer) is a dynamic and editorially savvy content leader responsible for planning, producing, and curating multi-platform news content. This role ensures the strategic delivery of high-quality, engaging, and visually compelling stories across digital and broadcast platforms. A core component of this position includes producing content to all WRAL platforms, when not producing a newscast. This includes content on WRAL.com, mobile apps, streaming products, and social media platforms. The Content Producer collaborates closely with reporters, anchors, editors, and production teams to drive impactful storytelling across all platforms.

 Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

1. Content Leadership & Planning

• Produce newscasts which air on WRAL (NBC 5), WRAZ (Fox 50) and our digital platforms, aligning with newsroom priorities and audience interests.
• Employ strong editorial judgment to curate stories that are accurate, relevant, and impactful for diverse audiences.
• Contribute story ideas and align newscast and digital strategies for consistency in messaging and tone.

2. Multiplatform Production

• Produce and edit compelling video content using desktop video editing tools; optimize for both broadcast and digital presentation.
• Write clear, engaging scripts and story descriptions tailored for broadcast, web, and social platforms.
• Manage rundowns, segment transitions, and format decisions with an emphasis on story hierarchy, pacing, and viewer engagement.

3. Live & Breaking News Coordination

• Lead real-time news execution during breaking events across all platforms, adjusting rundowns and digital assets swiftly and accurately.
• Coordinate with field crews, digital teams, and control room personnel to ensure seamless delivery of live content.

4. Visual Storytelling & Graphics Integration

• Collaborate with the design and graphics team to enhance storytelling through high-quality visuals.
• Ensure consistency, accuracy, and visual appeal in all graphic elements and video packages.

5. Team Collaboration & Cross-Functional Integration

• Work with reporters, photographers, producers, and digital staff to align storytelling objectives across platforms.
• Provide editorial and technical feedback on scripts, video editing, and story presentation.
• Ensure content adheres to journalistic integrity, legal standards, and station brand guidelines.

6. Digital & Social Media Optimization

• Support and contribute to content publishing on digital channels including the station’s website and social media platforms.
• Collaborate with digital producers to repurpose on-air content for maximum reach and engagement online.

Required Qualifications:

• Bachelor’s degree in Journalism, Communications, or a related field preferred.
• Minimum 3 years of experience as a live TV news producer or similar editorial leadership role.
• Strong video editing skills using industry-standard desktop editing platforms (e.g., Adobe Premiere, Edius, Final Cut).
• Proven writing ability with a flair for conversational, urgent, and visually descriptive storytelling.
• Ability to make editorial decisions under pressure and adapt quickly to breaking news or changing priorities.
• Excellent communication and collaboration skills; able to lead editorial discussions and coordinate with multiple teams.
• Flexible schedule with availability for nights, weekends, holidays, severe weather, and major news events including election coverage and the Olympics.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 

• Extended Periods of Standing/Sitting in a stationary position as needed for writing/reporting, conducting research, or supporting the broadcasting function.
• Manual Dexterity: Frequent use of hands and fingers to operate computers, editing equipment, microphones, and monitors.
• Lifting & Carrying Equipment: Occasionally required to lift, carry, and set up production equipment, such as cameras, tripods, and lighting gear (up to 25 lbs).
• Visual & Auditory Requirements: Strong eyesight and hearing are necessary to monitor audio levels and video/image quality.
• Mobility & Stamina: Ability to move between studios and the newsroom as needed, sometimes in fast-paced environments.
• Analytical mindset: Ability to learn quickly and stay engaged in newest tools, formats and techniques for managing newsroom content.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job. 

• Primarily based in a broadcast studio, newsroom, or digital media production space.
• May require early mornings, late evenings, weekends, and holiday shifts depending on news cycles, production schedules, and live streaming demands.
• Tight deadlines and breaking news situations may necessitate extended hours and quick turnaround times.
• Fast-paced, high-pressure environment, especially during live broadcasts and breaking news events.
• Must be able to multitask and adapt quickly.

Benefits: 

• Competitive salary based on experience.
• Benefits package including:
  • Comprehensive health insurance plan options
  • Vision and Dental Insurance
  • Company sponsored life insurance
  • Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  • 401K with company match
  • Generous paid time off
  • 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required. 
• Capitol Broadcasting Company participates in E-Verify. 
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC;