Digital Product Manager, Web & App presso BBQ Holdings

Our Story: It's no surprise that our story is a little unconventional. After all, Papa Murphy's brought an entirely new approach to the pizza industry. But our unique idea is a simple one. We focus on using quality ingredients, prepared fresh daily, to offer our guests everyday meal solutions to take 'n' bake at home with ease. That commitment to quality and creativity extends beyond just our delicious and craveable products. At Papa Murphy's it is our mission to create a culture of collaboration, accountability, and inclusion. Because we know that what makes us great isn't just what we make, it's what we make together.

Position Summary

The Digital Product Manager, Web & App will serve as the strategic and operational lead for all guest-facing digital properties across Papa Murphy's and the BBQ Holdings portfolio (including Famous Dave's, Granite City, and other brands). Operating within the Digital Marketing organization, this position is accountable for defining and advancing the end-to-end digital guest journey across web and mobile applications--from initial discovery and order initiation through loyalty integration, personalized engagement, and ongoing retention.

This individual will apply rigorous product management practices to enhance usability, accelerate channel growth, and ensure digital platforms effectively support marketing, loyalty, and ecommerce objectives. The role requires a balance of strategic vision, technical fluency, and data-driven decision making to deliver measurable business outcomes.

Key Responsibilities

* Develop, maintain, and execute the product strategy and roadmap for Papa Murphy's and BBQ Holdings websites and mobile applications, aligned with brand and enterprise objectives.

* Define and prioritize requirements to enhance the guest experience, including improvements to ordering flows, personalization, loyalty engagement, and checkout conversion.

* Lead day-to-day collaboration with external partners, including web/app development agencies, conversion rate optimization (CRO) partners, and extended vendors across loyalty and analytics, ensuring accountability, delivery quality, and long-term platform scalability.

* Manage product development processes including sprint planning, requirements documentation, user acceptance testing (UAT), and successful go-live execution.

* Partner closely with Brand Marketing, Digital Lifecycle, and cross-functional teams (Technology, Data/Analytics) to ensure timely and accurate delivery of content, promotional campaigns, and ecommerce initiatives, optimized for SEO, local relevance, and channel adoption.

* Oversee management of localized store and brand pages, including coordination with partners such as Yext and Uberall, ensuring accuracy, SEO optimization, and consistency across digital touchpoints.

* Establish and manage a structured A/B testing and personalization program designed to drive incremental improvements in conversion, retention, and lifetime value.

* Utilize digital analytics and experimentation platforms (e.g., GA4, Optimizely) to measure performance, assess feature effectiveness, and inform future roadmap priorities.

* Ensure compliance with ADA accessibility requirements, privacy/security standards, and mobile-first design best practices across iOS, Android, and responsive web.

* Define, monitor, and report on channel performance metrics, incorporating guest feedback and behavioral insights into continuous product enhancements.

* Drive cross-brand governance by balancing portfolio-wide digital standards with brand-specific requirements across Papa Murphy's and BBQ Holdings.

* Support change management and adoption across franchisees and operations teams, ensuring new features, campaigns, and platform updates are effectively communicated, trained, and rolled out.

Stay current on emerging digital trends in QSR/restaurant technology (e.g., AI-driven personalization, loyalty innovation, and ecommerce best practices) and proactively recommend opportunities for innovation.

What you bring to the table:

* Achievement of defined OKRs aligned to digital channel growth, revenue, and guest engagement targets.

* Sustained growth in digital channel adoption, order frequency, average order value, and sales contribution.

* Measurable increases in conversion rates and reductions in guest friction points across digital touchpoints.

* Demonstrable enhancements in loyalty integration, personalization effectiveness, and guest retention metrics.

* Reliable and timely execution of seasonal content updates and promotional activations across all brands.

* Strong, accountable partnerships with vendors and cross-functional teams resulting in consistent delivery against roadmap commitments.

* Improved guest satisfaction as measured by NPS, guest feedback, and app store ratings.

Foundations of your career:

* 3--6 years of progressive experience in digital product management, ecommerce, or digital marketing, ideally within the restaurant, retail, or hospitality sectors.

* Demonstrated expertise in guest journey design, ecommerce transaction flows, and mobile app/web product optimization.

* Hands-on experience with A/B testing, personalization frameworks, and digital analytics platforms.

* Ability to manage competing priorities across commerce-driven objectives (conversion, basket size, loyalty usage) and content-driven initiatives (seasonal campaigns, SEO optimization).

* Strong technical literacy and proven ability to translate business requirements into actionable product specifications; experience working with developers, APIs, and third-party platforms.

* Exceptional project management, organizational, and communication skills; capable of influencing stakeholders and managing deadlines in a fast-paced environment.

* Vendor management expertise, including contract oversight, performance management, and collaborative innovation.

* Experience managing diverse stakeholders including franchisees, operations leaders, and cross-functional brand partners.

* Bachelor's degree in Marketing, Business, Information Systems, or equivalent experience.

What we bring to the table:

* Salary range: $85,000-$95,000. Actual offer may vary from posted hiring range based on location, work experience, and/or education.

* Competitive insurance benefits including medical, dental, vision, HSA, and FSA (dependent care/medical)

* Company paid life, accidental death & dismemberment, and long-term disability insurance

* Optional supplemental life, accidental death & dismemberment, and short-term disability insurance

* 401(k) retirement account with employer match and immediate vesting

* Paid time off accrual account (starts at 10 days per year, with an additional day added annually up to 20 days)

* 40 hours of accrued Paid Sick and Safe Time annually

* 10 paid holidays per year, plus an additional 2 floating holidays

* 8 Hours of Papa Cares Volunteer Hours per year

* Paid Parental Bonding Leave

* Tuition Assistance

* Employee Assistance Program

* 50% pizza discount at Papa Murphy's Company Stores

Please Note:

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required in this position and shall not be construed as a declaration of the total of the specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description.

Papa Murphy's International, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.