Regional Category Lead - all genders presso Biocodex

Biocodex est une société pharmaceutique française familiale fondée en 1953 autour du développement et de la commercialisation de la première souche de levure probiotique au monde, Saccharomyces boulardii CNCM I-745®, découverte en 1923.  

Fortes des relations établies depuis 70 ans avec les professionnels de santé, les équipes Biocodex se mobilisent au quotidien pour la santé de tous et se développent autour de trois piliers : les microbiotes, les maladies orphelines, la santé de la femme. 

Biocodex emploie plus de 1 800 personnes et a réalisé un chiffre d’affaires net de 634M€ en 2024 dont 32% en France et 68% à l’international. Le groupe est présent dans plus d’une 100aine de pays, dont 17 pays à travers ses propres filiales. Ses produits sont distribués dans le reste du monde par des sociétés partenaires. 

The Regional Category Lead (RCL) is responsible for driving regional marketing execution across countries where Biocodex operates through partnerships. In markets with direct operations, the RCL supports the local Heads of Marketing and their teams in Biocodex subsidiaries. Acting as a strategic partner to both external partners and internal teams, the RCL ensures excellence in brand execution and maximizes local market impact by applying state-of-the-art marketing standards.

Marketing strategy execution is based on two pillars:

• HCP-driven (Healthcare Professionals): Engagement and activation of medical communities through scientific, educational, and medico-marketing initiatives.
• DTC-driven (Direct-to-Consumer): Empowerment and activation of consumers through omnichannel communication strategies, including TV, digital engagement, and e-commerce initiatives.

Key Responsibilities

Regional Strategic Marketing

• Develop and implement the regional marketing strategy aligned with Biocodex's global priorities, ensuring strong HCP and DTC execution.
• Build and lead the annual regional marketing plan, including communication strategy, KOL engagement, omnichannel and e-commerce roadmaps, and resource allocation.
• Continuously monitor market dynamics (competition, trends, customer behaviors) and provide actionable insights.
• Advise the Region and Global teams on regional events and campaign deployment strategies.

Operational Marketing Excellence

• Drive impactful communication of marketing strategies to partners and provide support to subsidiaries via seminars and Business Reviews.
• Ensure flawless execution of HCP and DTC-driven plans through partners and in collaboration with subsidiaries.
• Review and challenge local marketing plans; provide strategic recommendations to optimize brand growth and optimize ROI.
• Monitor brand performance through KPIs (market share, ROI, customer engagement metrics) to ensure objectives are achieved.
• Guarantee ROI optimization to enable data-driven decision making.
• Produce and adapt marketing content in collaboration with regional and global teams.

Cross-functional and Partner Engagement

• Deploy global initiatives (tools, best practices, key projects) across all countries in the region.
• Provide relevant category insights to nourish the global strategy and key projects.
• Mobilize internal expertise (Cx, Marketing, Medical, Digital, Trade) to reinforce execution excellence.
• Coordinate medico-marketing events (symposia, congresses, seminars, training) with both partners and subsidiaries.

Regional Team Contribution

• Contribute marketing expertise to Business Reviews and regional strategic discussions.
• Define, manage, and monitor the regional marketing budget with strategic rigor.

Core Competencies

• Expertise in developing and challenging marketing and commercial action plans.
• Strong analytical skills (IQVIA, ROI, P&L interpretation).
• Ability to drive cross-functional and multicultural initiatives.
• Strategic thinker with hands-on executional mindset.
• Strong client orientation (internal and external) with excellent communication skills.
• Resource allocation and execution management capabilities.
• Autonomous decision-maker aligned with leadership directives.
• Resilience, ambition, emotional maturity, and strong team spirit.
• Data-driven with strong affinity for numbers and market analysis.
• Willingness to travel (~30% of the time).

Profile

• Master's degree in Business, Marketing, or Life Sciences (with additional business qualifications).
• At least 5 years' experience in marketing and/or business positions.
• Proven experience in operational marketing.
• Healthcare or pharmaceutical sector experience highly preferred.
• Experience in digital marketing is an asset.
• Fluent in English; additional languages are a plus.