SEO Content Manager - Urology presso Aeroflow Health

Aeroflow Health - SEO Content Manager - Urology  - Remote Opportunity - EST/CST time zone preferred

Aeroflow Health is made up of creative and talented associates who are transforming the home medical equipment industry. Our patient-centric business model is founded on innovation through technology and cutting-edge delivery platforms. We have grown to be a leader in the home medical equipment segment of the healthcare industry, are among the fastest-growing healthcare companies in the country and recognized on Inc. 5000’s list of fastest-growing companies in the U.S. As Aeroflow has grown, our needs to curate an amazing employee environment and experience have grown as well. We’re working hard to ensure that Aeroflow remains a premier employer in Western North Carolina, thus bettering the everyday lives of the employees that work so hard to service our patients.

The Opportunity

Aeroflow is looking for a data-driven and creative SEO Content Manager to lead organic growth across Aeroflow Urology’s website and content ecosystem. This role will own SEO strategy, content optimization, and website performance to drive organic growth, lead generation, brand visibility, and patient education. The ideal candidate is equal parts strategist and executor - comfortable with technical SEO, content production, A/B testing, and performance analytics.

Your Primary Responsibilities

We are currently seeking an SEO Content Manager for the Urology business unit. The SEO Content Manager will be responsible for:

• SEO Leadership and Strategy
  • Lead the development of a comprehensive SEO, website, and content strategy for Aeroflow Urology in partnership with leadership, the Urology marketing team, and the external SEO agency to drive organic search performance, lead volume, education, and brand awareness.
  • Develop, prioritize, and manage editorial calendar and roadmap in partnership with internal writers, coordinators, and the external SEO agency.
  • Optimize new and existing content for rankings, CTR, engagement, and conversions, ensuring on-page best practices (metadata, headers, schema, internal linking).
  • Stay on top of SEO and content trends, including AI applications, algorithm updates, and competitive shifts
• Technical SEO
  • Conduct and oversee technical SEO audits to address crawlability, indexation, page speed, mobile usability, and site health
  • Partner with developers and UX / UI teams to implement technical SEO recommendations, such as optimizing site architecture, improving page load times, increasing domain authority and enhancing mobile usability.
  • Ensure proper use of structured data, canonicalization, redirects, and internal linking strategies.
  • Stay updated on algorithm changes and ensure our websites comply with the latest SEO best practices and Google updates.
• AB Testing
  • In partnership with Sr. website coordinator, lead A/B and multivariate testing initiatives for web pages and content, from ideation to execution.
  • Partner with performance marketing manager to ideate and execute on A/B testing initiatives for paid media landing pages.
  • Work with internal teams to develop hypotheses around content layout, messaging, calls-to-action, and user flow; define clear success metrics.
  • Partner with sr. website coordinator, design, development, and research teams to implement and measure tests.
• SEO Reporting and Analytics
  • Track keyword rankings, organic traffic, conversion / lead, and engagement metrics to measure SEO impact and adapting strategies accordingly.
  • Monitor and analyze site performance using Google Analytics (GA4), Search Console, SEMrush, Ahrefs, Moz, and other similar tools.
  • In partnership with the SEO agency, ensure the LookerStudio report is consistently updated to provide a fully scoped view of KPIs for SEO, content, and website efforts.
  • Provide detailed performance reports to key stakeholders, offering insights and actionable recommendations to continuously improve SEO performance.
• Collaboration & Leadership
  • Manage the external SEO agency, keeping them informed of business goals, priorities, and needs.
  • Manage the SEO & Editorial Team including the content writer and senior website coordinator, providing them with guidance and training on advanced SEO and content techniques and tools.
  • Partner with the broader Urology marketing team on campaigns, PR, link building and other initiatives.
  • Act as the SEO subject matter expert within the business unit and across the larger organization, guiding other the marketing team members, leadership, and stakeholders on the importance of SEO and its role in broader marketing initiatives.
• Other Responsibilities
  • Employee has an individual responsibility for knowledge of and compliance with laws, regulations, and policies.
  • Compliance is a condition of employment and is considered an element of job performance
  • Maintain HIPAA/patient confidentiality
  • Regular and reliable attendance as assigned by your schedule
  • Other job duties assigned

Skills for Success

The ideal SEO Content Manager will bring a mix of creative thinking, analytical problem-solving, and collaboration skills to the role. Success in this position looks like:

• Strategic Mindset: Ability to build and execute a long-term SEO content strategy that aligns with business goals.
• Analytical Strength: Skilled in interpreting data, identifying trends, and making informed decisions based on performance metrics.
• Content Expertise: Strong writing and editing abilities, with a knack for creating engaging, keyword-optimized content.
• Technical Awareness: Understanding of how site structure, technical SEO, and user experience impact rankings.
• Collaboration: Works well across teams — from marketing to product to development — to execute integrated strategies.
• Adaptability: Stays ahead of SEO algorithm changes, industry trends, and evolving best practices.
• Project Management: Organized and detail-oriented with the ability to manage multiple priorities and deadlines.
• Leadership & Mentorship: Comfortable guiding freelance writers or junior team members toward high-quality, SEO-friendly content.

Required Qualifications (Must-Have)

• Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• 5+ years of experience in a hands-on, SEO-focused content marketing position.
• Proven track record of delivering successful SEO strategies aimed at growing organic traffic, driving leads, and improving keyword rankings.
• Strong writing and editing skills with an eye for detail and readability.
• Proficiency with SEO tools such SEMrush, Ahrefs, Moz, etc.
• Experience with CMS platforms (Magento / Adobe Commerce, WordPress, HubSpot, or similar).
• Strong understanding of technical SEO fundamentals (site speed, crawlability, indexation, and leading technical SEO implementation.
• Extensive experience in conducting site audits, keyword research, and competitive analysis using industry-standard tools.
• Proven ability to lead SEO initiatives from conception to execution while managing cross-functional collaboration with technical and non-technical teams.
• Excellent organizational and project management skills.
• Proven experience leading and developing marketing team members and showcases a team-player, can-do attitude.
• Ability to work independently and manage time efficiently in a fully remote environment.
• Strong communication skills with the ability to articulate complex SEO strategies to both technical and non-technical stakeholders.
• Strong analytical mindset, with the ability to interpret SEO data and translate it into actionable recommendations.
• Experience with project management tools such as Jira, Trello, or Asana.

Desired Qualifications

• Experience working in healthcare, medical devices, or regulated industries (navigating compliance, patient trust, and sensitive content).
• Understanding of patient acquisition funnels and how SEO ties to healthcare lead generation.
• Track record of building repeatable SEO processes and scaling teams.
• Experience leveraging AI-driven SEO / content tools (ex. Clearscope, etc.).
• Ability to quickly adapt to Google algorithm changes and competitive shifts
• Background in integrated digital marketing (aligning SEO with paid, social, and email marketing efforts).

What Aeroflow Offers

Competitive Pay, Health Plans with FSA or HSA options, Dental, and Vision Insurance, Optional Life Insurance, 401K with Company Match, 12 weeks of parental leave for birthing parent/ 4 weeks leave for non-birthing parent(s), Additional Parental benefits to include fertility stipends, free diapers, breast pump, Paid Holidays, PTO Accrual from day one, Employee Assistance Programs and SO MUCH MORE!!

Here at Aeroflow, we are proud of our commitment to all of our employees. Aeroflow Health has been recognized both locally and nationally for the following achievements:

•  Family Forward Certified
•  Great Place to Work Certified
•  Inc. 5000 Best Place to Work award winner
•  HME Excellence Award
•  Sky High Growth Award

If you’ve been looking for an opportunity that will allow you to make an impact, and an organization with unlimited growth potential, we want to hear from you!

Aeroflow Health is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.