The team you will be a part of

The Gladiator marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand.  The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.

This role in summary

This role leads strategic positioning for Gladiator brand, building the near- and long-term paths to brand and business growth across managed consumer touchpoints of the consumer journey (media, content, and on-site/off-site). They are responsible for influencing brand Reasons-To-Believe through strategic benefit space identification for product development, current product communications, and launch asset creation supporting all channels.

Your responsibilities will include

• Develop the brand vision and near- and long-term strategy to achieve it.
• Build followership and govern the brand vision and strategy through devices like Brand Book, Creative Strategy, and mapping the desired consumer experience.
• Set brand health targets and track KPIs to ensure continuous improvement and growth.
• Develop retailer paid media strategies partnering with cross-functional teams to ensure a seamless full funnel communications plan
• Develop integrated retailer strategies and build relationships with retail partners.
• Oversee retail paid media performance and ensure it meets strategic & operational ROI/ROAS objectives.
• Collaborate with product launch teams to develop launch plans to achieve project targets.
• Partner with the D2C team to improve user engagement and satisfaction through content strategies.

Minimum requirements

• Bachelor’s degree
• 6+ years of marketing, brand management or, media or creative agency experience

Preferred skills and experiences

• Bachelor’s Degree in Business, Communications or Marketing
• Experience developing product positioning and launching new products across Integrated Marketing Campaigns leveraging consumer insights and data
• Ability to influence and lead others, including those outside of the Marketing function
• Media budget ownership experience
• Ability to manage multiple projects simultaneously with a high degree of independence
• 3+ years of Consumer Packaged Goods ( CPG ) marketing experience

RSRWH

What we offer

Generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional information

Whirlpool’s Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day.  We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

• Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
• Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
• Sabbatical - Four weeks paid leave after every five years of service.