Communications Manager presso Shepard Exposition Services

Shepard Exposition Services is seeking a Communications Manager to advance the organization’s brand, voice, and messaging by developing strategic, engaging content and managing communications across multiple channels. This role ensures consistency, clarity, and impact in both external and internal communications, fostering stronger connections with audiences and supporting organizational goals.

Key Contributions of the Role

• Own and champion the organization’s brand voice, ensuring a consistent tone, style, and message across every communication channel, both internal and external.

• Lead the organization’s content strategy, developing compelling, audience-driven messaging that resonates with exhibitors, show organizers, prospects, and partners while reinforcing brand connection.

• Manage communications across all marketing cloud journeys, writing and optimizing copy for email campaigns, automated journeys, and other digital touchpoints to deliver clear, timely, and effective messaging tailored to each audience.

• Write and produce high-quality, brand-aligned content spanning press releases, marketing collateral, blogs, thought leadership pieces, case studies, exhibitor resources, and other communications that support business goals.

• Develop and maintain customer-facing materials and resources, including exhibitor resources, prospect communications, and event-related content designed to educate, inform, and support success across all audiences.

• Strengthen public relations and brand visibility through strategic PR initiatives, award submissions, media outreach, and industry recognition opportunities.

• Support and enhance social media efforts, contributing strategic guidance, creative ideas, and audience-specific content that drives engagement.

• Craft and distribute internal communications that keep employees informed, aligned, and engaged with company initiatives and milestones.

• Collaborate cross-functionally with marketing, sales, operations, and leadership teams to gather insights, align messaging, and manage content reviews and approvals.

• Provide adaptable marketing and communications support, handling ad hoc requests, cross-functional projects, and other responsibilities as needed to contribute to team success.

Requirements

• 2–5 years of relevant professional experience in communications, marketing, or related fields.
• Exceptional writing and editing skills, with experience creating a variety of marketing collateral.
• Knowledge of content management systems (e.g., WordPress) and email marketing platforms (e.g., MailChimp and Marketing Cloud).
• Comfortability collaborating with executive leadership.
• Excellent organizational and project management skills.
• Ability to manage multiple projects and prioritize tasks.
• Strong attention to detail and commitment to maintaining brand consistency.
• Experience in graphic design or familiarity with design principles is a plus.
• Bachelor’s degree in a related field; relevant experience may be substituted for formal education.

Aligning With Our Values for Success

• Demonstrate Core Values of Caring, Commitment, Integrity, Spirit, Responsiveness, Inclusivity, and Teamwork.
• Ability to perform as a responsible ESOP owner by making daily decisions to benefit the client and the company.
• Treat all internal and external customers with courtesy and respect, as outlined in our Blue Diamond Customer Service Program.

Please note that the roles and responsibilities outlined in this job description are not exhaustive and may be subject to change. Additional tasks may be assigned as needed to meet the evolving needs of the company.