Senior Marketing Manager, Web Strategy & Experience presso Axon
Axon · Denver, Stati Uniti d'America · Hybrid
- Senior
- Ufficio in Denver
Join Axon and be a Force for Good.
At Axon, we’re on a mission to Protect Life. We’re explorers, pursuing society’s most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.
Life at Axon is fast-paced, challenging and meaningful. Here, you’ll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.
Your Impact
As Senior Manager, Web Strategy & Experience, you will be the strategic and operational owner of Axon.com — one of our most visible and important marketing assets. You’ll lead the roadmap, performance, and user experience of the website, ensuring it reflects Axon’s bold brand, supports our growing product portfolio, and converts the right audiences across public safety, enterprise, and international markets.
You’ll partner across Brand, Growth, Product Marketing, and Web Engineering to elevate how we think about the site as a platform. This is a high-accountability, high-impact role for a systems thinker who can zoom between strategy, UX, content, and analytics to make our site work harder and smarter.
What You’ll Do
Job Level: Individual Contributor (Program Lead)
Reports to: Director, Head of Marketing Strategy & Operations
Location: Denver/Boulder or Scottsdale or Seattle
This role is based out of our Denver, Scottsdale or Seattle location and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.
- Own the strategy, roadmap, and performance of Axon.com
- Continue to build and optimize Axon.com to be a powerful lead-generation machine for all business segments
- Develop and lead CRO and testing programs for the website and campaign landing pages
- Manage site structure, UX, content strategy, and page optimization across all products and regions
- Collaborate with Brand and Product Marketing to ensure accurate, bold, and accessible storytelling
- Partner with Web Engineering, UX Design, and external agencies to scope and launch improvements
- Lead SEO strategy and ensure technical SEO best practices are followed
- Develop and manage the process for web requests, intake, prioritization, and approvals
- Report regularly on traffic, engagement, and conversion metrics and recommend enhancements
- Establish scalable governance frameworks and content QA across site stakeholders
- Supervise content and site updates in CMS (e.g., Storyblok or similar)
- Manage a growing web team and partner with cross-functional teams on their web presence
What You Bring
- 10+ years of experience in web strategy, website management, digital marketing, or UX
- Proven experience owning complex B2B or multi-audience websites
- Experience leading large-scale web projects and cross-functional web teams
- Strong understanding of web UX principles, SEO, accessibility, and performance optimization
- Comfortable working in and managing a modern CMS
- Familiarity with marketing funnel analytics, conversion rate optimization, and A/B testing
- Experience collaborating with technical teams on roadmap and web tooling
- Bonus: Experience working in SaaS, public safety, or international web environments
AI Expectations in This Role
You’ll use AI tools to draft content briefs, run quick SEO audits, summarize page performance reports, and support QA. You’ll also help your team experiment with AI to accelerate iterations, page builds, and content personalization.
Alignment with Axon’s Values
- Aim Far – You reimagine what Axon.com can become as we grow
- Win Right – You prioritize clarity, performance, and accessibility
- Own It – You take end-to-end responsibility for web quality and outcomes
- Join Forces – You bring content, design, product, and dev together around the user
- Be Obsessed – You track performance relentlessly and act on data
- Expect Candor – You surface issues, advocate for improvements, and seek feedback
90 Days at Axon
First 30 Days
- Audit current site architecture, content, workflows, and analytics
- Build relationships across marketing, design, product, and dev
First 60 Days
- Propose site priorities, near-term roadmap, and process improvements
- Take ownership of site intake and delivery workflows
90 Days & Beyond
- Launch roadmap initiatives that improve user experience and conversion
- Establish Axon.com as a powerful, scalable growth platform
Benefits that Benefit You
- Competitive salary and 401k with employer match
- Discretionary paid time off
- Paid parental leave for all
- Medical, Dental, Vision plans
- Fitness Programs
- Emotional & Mental Wellness support
- Learning & Development programs
- And yes, we have snacks in our offices
Benefits listed herein may vary depending on the nature of your employment and the location where you work.
The Pay: Axon is a total compensation company, meaning compensation is made up of base pay, bonus, and stock awards. The starting base pay for this role is between USD 127,500 in the lowest geographic market and USD 204,000 in the highest geographic market. The actual base pay is dependent upon many factors, such as: level, function, training, transferable skills, work experience, business needs, geographic market, and often a combination of all these factors. Our benefits offer an array of options to help support you physically, financially and emotionally through the big milestones and in your everyday life. To see more details on our benefits offerings please visit www.axon.com/careers/benefits.
Don’t meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.
Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you’re excited about this role and our mission to Protect Life but your experience doesn’t align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Important Notes
The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.
Some roles may also require legal eligibility to work in a firearms environment.
Axon’s mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon’s impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.
We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We’re committed to hiring the best talent — regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances — and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email [email protected]. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.
