Billboard En Espanol: SEO Specialist presso Penske Media Corp.

Billboard En Espanol: SEO Specialist, Bilingual (Spanish/English)

Penske Media Corp. (PMC), with leading content brands including Billboard, Rolling Stone, Variety, Deadline, and more, is looking for a multi-talented, bilingual SEO Specialist to work with content creators and provide SEO guidance to the editorial staff at Billboard Español, the brand’s all-Spanish music site, and to Billboard’s Latin staff covering the music industry in English.   Our SEO Specialist will be relentless in their pursuit to ensure that Spanish and English-speaking music fans in the U.S. and around the world go to Billboard and Billboard Español as their ultimate destination for all things music and that every single story in the site has maximum visibility. We are looking for a passionate individual that is driven by success and is proactive in interacting with key editorial members, bringing ideas to the table and executing quickly. A love and understanding of Latin music is essential. We also encourage your coverage and insight of Latin music.

This position will report to Billboard’s Chief Content Officer for Latin/Español and to Español’s Deputy Editor. They will work closely with Billboard’s editorial team and with the PMC SEO team to optimize daily editorial stories and posts, including articles and video and ensuring that we are adhering to best practices..

As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities:

• Develop a daily, weekly, monthly and long term strategy to grow traffic to Billboard en Español.
• Advice the editorial staff on a daily basis on trends, keywords, scheduling and format to ensure every piece of content has maximum reach.
• Work closely with editorial staff to maximize the search traffic potential for each piece of content.
• Develop strategies to maximize traffic from different key territories, including the U.S., Mexico, Argentina and Colombia.
• Educate and provide regular feedback to writers on headlines, keyword usage, meta tags, URL structure, keyword analysis and related aspects of SEO.
• Provide recommendations to the Billboard en Español editorial team related to keyword and content trends as well as the performance of specific pieces of content
• Work in real time to optimize top traffic driving stories in a highly competitive industry. Proactively analyze current search trends and provide guidance to the editorial team as appropriate.
• Find new opportunities to maximize search rankings for groups of strategic keywords around holidays and major tentpoles.
• Collaborate closely with Billboard’s SEO team and other content teams (video, social) to propose improvements to the existing content offerings to further maximize search traffic potential.
• Provide SEO feedback during development of new site features.
• Document SEO guidelines and provide internal training to organizations to keep the latest SEO techniques top of mind.
• Stay abreast of notable search industry updates, especially changes to the Google algorithm

Requirements:

• Minimum 3-5 years of SEO related work experience
• Fully bilingual (English/Spanish) and living comfortably in between the two worlds: mainstream and Latino-centric; Spanish and English. Impeccable spoken and written Spanish is a must.
• Must understand the nuance and differences in language and culture between the U.S. Latin consumer, the Latin American consumer, and consumers hailing from different Spanish speaking regions (including Spain, Mexico, Colombia, Argentina)
• Experience with SEO analysis pertaining to keywords, trends and performance Analytically focused with the ability to recommend and implement optimization from review of performance data
• Demonstrated success with increasing organic referral growth
• Passionate about music, innovative, motivated. We are open to new ideas, projects and horizons. No project or ambition is too large or too small.
• Self-motivated individual who is driven towards continual improvement of projects. Must be entrepreneurial and require minimal oversight
• Recommended Tools: Google Analytics, Google Webmaster tools, WordPress, SEMRush, DeepCrawler, SEOmoz

Typical wage range: $65k - $69k. Factors that could be used to determine your actual salary may include your specific skills, years of experience and comparison to current employees already in this role. If you have more or less experience than specified on this job posting, please apply and list your salary expectations.

If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors).

It’s all About You…

PMC's comprehensive benefits package is thoughtfully designed to support every aspect of your life, empowering you to thrive both personally and professionally. We offer PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family. PMC also offers Flexible Spending Accounts (Healthcare, Dependent Care & Commuter), an Employee Assistance Program, Life Insurance, Short- & Long-Term Disability, Paid Parental Leave, and a 401(k) Retirement Plan with an Employer match. Employees are also eligible to take advantage of company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials. As part of PMC's dedication to consistently meeting employees’ needs, we are currently launching a new Flexible Vacation Policy.

At PMC, we believe working in a highly collaborative, office-first environment fosters real-time communication, spontaneous idea sharing, and stronger interpersonal relationships that drive innovation and team cohesion. PMC prioritizes in-person collaboration and does not offer remote-only roles.

About Billboard:

Billboard is the world's most influential music publication, providing breaking news, charts, reviews, and insights that define the music industry. For over 130 years, Billboard has been the definitive source for music industry professionals, artists, and fans worldwide. As part of Penske Media Corporation's portfolio, Billboard combines its rich editorial heritage with cutting-edge digital innovation, reaching millions of readers across multiple platforms. Billboard's iconic charts, including the Billboard Hot 100, remain the global standard for measuring commercial music success, while its editorial content shapes conversations about music culture, business, and artistry.