Director, Commerce Media presso Mars United Commerce
Mars United Commerce · Toronto, Canada · Onsite
- Senior
- Ufficio in Toronto
- Translate channel, shopper, and category insights into actionable omnichannel marketing plans, leveraging Amazon Advertising (Amazon Ads, Retail Opportunities, Branded & Custom Shopping Experiences, AMC & Ad Tech) and Canadian retail media partners.
- Serve as the single point of contact for Amazon end-to-end client work, including Retail Operations, Digital Shelf, Media, and Analytics/AMC.
- Understand the Amazon and retail consumer journey and use shopper marketing plans to define media touchpoints with audience-specific value propositions across the funnel (awareness, consideration, purchase), both on- and off-platform.
- Lead the development of data-driven shopper marketing strategies that deliver measurable results.
- Act as the main client lead for assigned accounts, ensuring quality and excellence across all deliverables.
- Manage and mentor direct reports; collaborate with cross-functional teams (eCommerce, Media, Creative, Planning, Analytics) to align execution to strategic plans.
- Oversee flawless execution of campaigns and programs.
- Lead program post-mortems (KPIs, effectiveness, key learnings) for clients, internal teams, and external partners.
- Evaluate market trends, shopper insights, and campaign results using proprietary tools (Marilyn Commerce, Amazon Vendor Central, AMC, Instacart Data Hub, Last Mile partner tools).
- Continuously vet new retail media capabilities and share innovation opportunities (Amazon, Advance, WMC, Instacart) with clients.
- Collaborate with the Connected Commerce team to ideate, plan, and execute omnichannel programs.
- Deliver POVs and learnings on Amazon and retail media performance to optimize enterprise-level strategies.
- Partner with Commerce leaders to track and enhance retailer capabilities, loyalty programs, digital sampling, and omnichannel solutions.
- Identify white space opportunities and new areas for client growth.
- Monitor retail forums, investor calls, and industry updates to provide relevant POVs to clients.
- Ensure financial responsibility around client scope, staffing, and hours management.
- 10+ years’ experience in commerce, and/or retail marketing.
- 3–5+ years’ Canadian retail experience in shopper or retail media marketing.
- Bachelor’s degree in Advertising, Marketing, or related field.
- Hands-on expertise with Amazon Marketing Services, Amazon Vendor Central, Instacart in-platform, Criteo, Skai, Pacvue.
- Strong analytical skills: ability to synthesize data, extract insights, and develop actionable recommendations.
- Proven ability to lead client relationships in agency and brand settings.
- Confident presenter and clear communicator (verbal and written) of complex data and strategies.
- Collaborative leader with the ability to work in a fast-paced, integrated agency environment.
- Proactive, organized, and growth-minded, with a strong work ethic and passion for innovation.