Marketing Coordinator presso Duluth Area Family YMCA

Summary/Objective 
This position supports the work of the Y, a leading nonprofit, charitable organization committed to strengthening community through youth development, healthy living and social responsibility. The Marketing Coordinator at the Duluth Area Family YMCA intentionally fosters a cause-centered culture that is welcoming, genuine, hopeful, nurturing, and determined and builds the community’s understanding of the YMCA’s cause and impact through development and implementation of effective marketing strategies. 

Our Culture 

Our mission and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming: we are open to all. We are a place where you can belong and become. We are genuine: we value you and embrace your individuality. We are hopeful: we believe in you and your potential to become a catalyst in the world. We are nurturing: we support you in your journey to develop your full potential. We are determined: above all else, we are on a relentless quest to make our community stronger, beginning with you. 

Essential Functions  

• Develop and execute a cohesive marketing, communications, and branding strategy for the Association.
• Oversee the creation of digital and print marketing materials, including newsletters, annual reports, promotional campaigns, and fundraising appeals.
• Manage email marketing campaigns, leveraging best practices for audience engagement and retention.
• Develops, manages, and monitors assigned operating budgets to meet or exceed monthly and annual targets.  Recommends adjustments to the budget to assure a balanced operation.

• Develop and maintain relationships with journalists, influencers, and media outlets and respond to media inquiries and coordinate interviews with key personnel.
• Draft and distribute press releases, media kits, and pitches.
• Work alongside Development Director to develop compelling storytelling strategies to enhance brand awareness.
• Works with partner YMCAs to coordinate various marketing and branding processes, including campaign planning, content sharing, brand guideline alignment, and cross-promotional strategies to ensure consistent messaging and maximize regional impact.
• Ensure all communications reflect the Association’s brand values and voice.
• Fosters an inclusive environment appreciative of differences in the workplace. Meaningfully participate in and lead efforts to support the Y’s commitment to equity and diversity.

YMCA Competencies  

• Community - Leads by example and inspires others to demonstrate a passion for members and the community. Creates and communicates a community-focused vision that promotes cooperation and collaboration with other organizations to achieve service integration and mutual benefit to all stakeholders. Promotes and embraces the global nature of the Y to engage the community.
• Communication - Creates and implements effective communication strategies with compelling messages that inspire others to accomplish the mission. Actively seeks opportunities to positively position the Y in the media. Crafts messages and presents and releases information to achieve maximum effect and overall impact.
• Operational Effectiveness: Makes sound judgments, and transfers learning from one situation to another. Embraces new approaches and discovers ideas to create a better member experience. Establishes goals, clarifies tasks, plans work and actively participates in meetings. Follows budgeting policies and procedures, and reports all financial irregularities immediately. Strives to meet or exceed goals and deliver a high-value experience for members.
• Personal Growth: Pursues self-development that enhances job performance. Demonstrates an openness to change and seeks opportunities in the change process. Accurately assesses personal feelings, strengths and limitations and how they affect relationships. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.

Supervisory Responsibility 

The Marketing Coordinator will have no supervisor requirements.  

Work Environment 

The Marketing Coordinator will work in an office setting and utilize office equipment.  

Physical Demands 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee is frequently required to sit and reach, and must be able to move around the work environment. 
• The employee must occasionally lift and/or move up to 10 pounds.  
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate. 

Position Type/Expected Hours of Work 

This is a full-time position. Typical days and hours of work are Monday through Friday, 8:30 a.m. to 5 p.m. 

Travel 

Travel will be necessary to other office locations for the Duluth Area YMCA and local non-YMCA meetings and events. Generally, travel will be required at least once per week. 

Required Education and Experience 

• Bachelor's degree in related field preferred or equivalent combination of education and experience.
• Demonstrated marketing experience and portfolio
• Excellent personal computer skills and experience with standard business software.
• Must have strong interpersonal, public relations and communications skills, including the ability to make presentations and handle media inquiries.
• Commitment of supporting principles of equal opportunity and affirmative action to achieve a diverse work environment.

Preferred Education and Experience 

• Previous professional experience in membership, marketing and/or sales preferred.
• One to three years of related experience in business, promotional sales, customer service, or related field preferred.

Additional Eligibility Qualifications  

• Must be able to pass a background check.

EEO Statement 

The Duluth Area Family YMCA (the Y) provides equal employment opportunities (EEO) to all employees and applicants for employment without regards to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Y complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absences, compensation, and training. 

Other Duties 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.