Homeoffice Paid Media Manager presso AMFM Healthcare

About Us

AMFM Healthcare is a leading provider of evidence-based mental health treatment with programs spanning California, Washington, Virginia, and Minnesota. We are committed to delivering compassionate, individualized care through a network of specialized programs that support people across all stages of life and levels of need.

Our mission is to provide high-quality mental health treatment in settings that foster healing, connection, and long-term wellness. Every program under the AMFM umbrella is grounded in clinical excellence, integrity, and a deep respect for the personal stories of those we serve.

Our Programs Include:

• A Mission for Michael: Our flagship program offers intensive, highly personalized residential mental health treatment in small, home-like environments. With a 6-8 client ratio per home, we provide 24/7 support from a multidisciplinary clinical team, incorporating traditional therapy, experiential modalities (art, music, equine), and a deep focus on each client’s lived experience.
  
  

• Mission Connection: A flexible, hybrid program designed to meet clients where they are—both literally and clinically. This outpatient service combines in-person and telehealth care for adults with primary mental health diagnoses such as anxiety, depression, and mood disorders. Mission Connection ensures consistent, personalized support that fits into the client’s real life.
  
  

• Mission Prep: A dedicated adolescent program that works with teens and their families to create sustainable change. Focused on treating primary mental health challenges, Mission Prep offers a blend of proven therapies and innovative interventions in a supportive, home-like setting. Family involvement is central to the treatment process, helping lay the foundation for long-term success and resilience.
  
  

From residential programs to hybrid and outpatient care, AMFM Healthcare is proud to offer a full continuum of mental health treatment options, delivered by passionate professionals who believe in treating the whole person—not just the diagnosis.

Job Description:

We are seeking a skilled Paid Media Specialist with expertise in Google Search Advertising and Bing Search Advertising to join our dynamic marketing team. This role will focus on developing, managing, and optimizing paid search campaigns to drive high-quality traffic, maximize ROI, and achieve business objectives. The ideal candidate is data-driven, strategic, and passionate about leveraging search engine marketing to deliver measurable results.

Qualifications:

1. Must be 18 years or older to apply for this position

2. Successful completion of the ADP Selective Screening Services background check as well as any other state, federal or company required background/record check. 

3. Education Requirements: Google Ads Certification (Search) preferred; Microsoft Advertising Certification is a plus. Bachelor’s degree in Marketing, Business, or a related field is preferred, or equivalent professional experience.

4. Experience Requirements: Minimum 4+ years of experience building/managing paid search campaigns on Google Ads and Microsoft Advertising, with a proven track record of driving successful outcomes.

5. Physical Requirements: Ability to work on a computer/keyboard, use electronic systems, communicate with others through written and verbal formats, ability to sit, stand, or walk for long periods of time, ability to climb stairs, listening, reading comprehension, lifting up to 20lbs. 

Knowledge, Skills, and Abilities:

1. Proficiency in Google Ads, Microsoft Advertising, Google Analytics, and bid management tools. 

2. Familiarity with third-party tools like SEMrush, SalesForce, Ahrefs, or similar is a plus. Strong ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance. 

3. Excellent written and verbal communication skills for creating compelling ad copy and presenting insights to stakeholders. 

4. Meticulous approach to campaign setup, monitoring, and optimization to ensure accuracy and effectiveness.

5. Experience in the healthcare paid advertising space.

6. Experience with other paid media channels (e.g., youtube, social media) is a plus but not required.

7. Knowledge of SEO principles to complement paid search strategies.

8. Familiarity with landing page optimization and conversion rate optimization (CRO).

9. Comfortability with collaboration cross-departmentally to ensure campaigns are accurate to our offerings. 

10. Knowledge of the clinical, medical, and miscellaneous services provided to the clients. 

11. Ability to be professional and maintain a positive attitude and relationships with coworkers. 

12. Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.
    
    

Duties and Responsibilities:

The Paid Media Specialist will be responsible for all the following, and additional duties may be removed or assigned as needed. These include but are not limited to

1. Campaign Development & Management: Design, implement, and manage paid search campaigns on Google Ads and Microsoft Advertising (Bing Ads), including keyword research, ad copy creation, and bid management.

2. Optimization: Continuously monitor and optimize campaigns to improve performance metrics such as click-through rates (CTR), cost-per-click (CPC), conversion rates, and return on ad spend (ROI).

3. Audience Targeting: Utilize audience segmentation and demographic targeting to reach the right customers at the right time.

4. Budget Management: Allocate and manage budgets effectively to ensure efficient use of advertising spend while meeting KPIs.

5. Performance Analysis: Analyze campaign data using tools like Google Analytics, Google Ads Editor, and Microsoft Advertising tools to provide actionable insights and recommendations.

6. A/B Testing: Conduct A/B testing on ad creatives, landing pages, and bidding strategies to identify high-performing variations.

7. Keyword Strategy: Perform in-depth keyword research and negative keyword management to enhance campaign relevance and reduce wasted spend.

8. Reporting: Prepare detailed performance reports for stakeholders, highlighting key metrics, trends, and optimization strategies.

9. Stay Updated: Keep on top of industry trends, algorithm updates, and new features in Google Ads and Microsoft Advertising to maintain a competitive edge.

10. Collaboration: Work closely with content, SEO, and creative teams to align paid search strategies with overall marketing goals and funnels.

Benefits for full time employees:

• Medical, Dental, and Vision plans through Anthem.

• FSA/HSA Accounts.  

• Life/AD&D insurance through Anthem, 100% paid for by the employer.  

Other benefits include: 

• 401k plan with employer match.

• PTO, Self Care Day, and Floating Holiday.

• Educational Assistance Reimbursement Program.

• Employee Assistance Program.

• Health and Wellness Membership.

Application Instructions:

Please submit your resume directly through this online job posting to be considered. We thank you for your interest in joining our team.

We are committed to providing reasonable accommodations to ensure equal opportunities for all candidates. If you require assistance or an accommodation due to a disability during the application process or while employed, please contact our HR department. We believe in creating an inclusive work environment where every individual can thrive.

AMFM Healthcare is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, religion, color, sex (including childbirth, breast feeding and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age, protected medical condition, genetic information, disability, or any other protected status in accordance with all applicable federal, state and local laws.