Public Relations Manager presso Blue Cross and Blue Shield of Vermont

Blue Cross and Blue Shield of Vermont is looking for a Public Relations Manager to join our Brand and Engagement team to help shape and position the organization as a thought leader, enhance visibility for key issues and Plan leaders, and drive earned media results that align with broader business and brand priorities. Our company culture is built on an unwavering focus on the health of Vermonters, outstanding member experiences, and responsible cost management for all the people whose lives we touch. We offer a balanced and flexible workplace, an onsite gym, fitness and wellness programs, a competitive salary and full benefits package including medical and dental insurance, vision, 401K, paid time off and holidays, tuition reimbursement and student loan repayment, dependent caregiver benefits, and resources to support your ongoing personal and professional growth and development.

**As part of the application process, please submit a cover letter, a press release, and an external communication you have written during your career. 

COMPENSATION: The base salary range for this position is $90,000-$110,000. Additional compensation opportunities and incentives will be detailed during the interview process. Please note that the range listed above is our good faith estimate of the hiring range for this role. If you are hired at Blue Cross and Blue Shield of Vermont, your final base salary compensation will be determined based on factors such as skills, competencies, education, experience, and internal equity across the current team. We also offer a robust benefits package with significant value (see below).

LOCATION: Blue Cross has transitioned to a hybrid workplace where employees within 50 miles of driving distance of our Berlin, VT office work onsite Tuesdays and Wednesdays, and other days as needed, with flexibility to work remotely the rest of the week. We are only hiring Vermonters for this role. 

Public Relations Manager Responsibilities:

• Develop and implement public relations strategies
• Build and maintain relationships with local and national media contacts, pitching stories, coordinating media interviews, responding to media inquiries, crafting messaging, guiding crisis communications, and monitoring media coverage.
• Provide thoughtful and responsive counsel to leaders on media inquiries, interviews, and editorial opportunities. Schedules and coordinates media interviews.
• Collaborate with key leaders to develop messaging on policy and health care issues. 
• Draft and edit press releases, media statements, fact sheets, executive quotes, and other messaging with clarity and precision for distribution through a variety of media outlets. 
• Reinforce the organizational mission and culture by supporting an environment of change and adaptability; leading to innovation and change as the needs of the market, customers, and stakeholders change. 

Public Relations Manager Qualifications:

• Bachelor’s degree in communications, public relations, journalism, or related field.
• 8-10 years of public relations, media relations, or external communications experience
• Health care background and relationships with Vermont media strongly preferred.
• Proven success securing earned media in national, regional, and industry outlets.
• Strong written and verbal communication skills including the ability to interact effectively with all levels of staff and leadership.  

Public Relations Manager Benefits:

• Health insurance (including vision)
• Dental coverage (free to employees)
• Wellness Program
• 401(k) with employer match + automatic employer contribution
• Life Insurance
• Disability Insurance
• Combined time off (CTO) – 20 days per year + 10 paid holidays
• Tuition Reimbursement
• Student Loan Repayment
• Dependent Caregiver Benefits

Diversity, Equity, and Inclusion: Blue Cross VT is committed to creating an inclusive environment where employees respect, appreciate, and value individual differences, both among ourselves and in our communities. We welcome applicants from all backgrounds and experiences to join us in our commitment to the health of Vermonters, outstanding member experiences, and responsible cost management for all the people whose lives we touch. Learn more about our DE&I commitment at http://www.bluecrossvt.org/about/diversity-equity-and-inclusion.

*full job description attached to ADP posting