Senior Product Manager, Programmatic Advertising presso Fluency Inc.

Team Overview:
At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Product Overview:
The Fluency platform brings first-of-its-kind Robotic Process Automation for Advertising together with AI into a single hub that enables you to adapt to the rapid pace of industry change while delivering comprehensive digital ad programs at a virtually limitless scale.  Launch, manage, and optimize custom, local digital advertising campaigns across all major channels with groundbreaking efficiency and control. Your advertising strategies shouldn’t be limited by technical constraints, resource limitations, and tedious, time-consuming tasks. 

Job Summary:

The Senior Product Manager is a natural collaborator with a deep understanding of technical product management and strong business acumen. In this role, you will lead the ongoing development and enhancement of Fluency’s platform. You’ll work closely with cross-functional teams—including Engineering, Sales, Marketing, Learning, and Customer Success—to identify opportunities, define product strategies, and deliver solutions that provide significant value to our clients.

A successful Senior Product Manager is the voice of the customer, translating client needs into innovative features and enhancements that solve real business problems and drive growth.

Your Role:

• Partner with the Director of Product to define and execute the product vision, strategy, and ongoing product enhancements
• Conduct market research to evaluate and prioritize product opportunities aligned with business goals (e.g., reducing customer acquisition costs, scaling revenue, or accelerating revenue recognition)
• Establish and manage best practices for incorporating qualitative user feedback into product development
• Monitor and drive user adoption at the feature level to inform iterative product evolution
• Support development and delivery of weekly and monthly milestones within the quarterly product roadmap
• Contribute to revenue modeling and help define pricing strategies for product offerings
• Lead adoption efforts for new products and features through coordinated rollout plans and marketing materials (internal and external) 
• Serve as an internal leader in articulating and solving complex business problems related to platforms, systems, and infrastructure
• Identify and remove blockers that may delay launches or impede project success
• Collaborate directly with technical leaders to align on product vision and problem-solving approaches
• Provide regular updates to senior leadership on product progress, challenges, and strategic direction
• Foster strong working relationships across the organization, with an emphasis on quality, reliability, and scalable solutions

What We Look For: 

• 10+ years of product management experience, with a strong emphasis on platforms and systems
• 5+ years of experience with digital advertising products in programmatic environments (e.g., The Trade Desk, Basis, Amazon DSP)
• Solid understanding of software development processes, Agile methodologies, and tools (e.g., Trello, Jira). Ability to translate technical requirements and collaborate effectively with engineering teams
• Proven track record of turning customer feedback into high-impact features. Experience with customer journey mapping, user personas, and empathy-driven design is a plus
• Strong data analysis skills and a metrics-driven mindset. Experience with A/B testing, user analytics, and feedback tools
• Excellent verbal and written communication skills. Confident presenting to executives and influencing cross-functional decision-making
• Comfortable navigating ambiguity, thinking critically, and solving complex problems in a fast-paced environment
• Ability to understand and discuss technical concepts while prioritizing and evaluating new opportunities
• Knowledge of data-informed development methodologies and current software development best practices