Consumer Insights Manager presso BG Foods

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We are seeking a strategic and analytical Consumer Insights Manager to lead the development and execution of consumer and market insights initiatives across one portfolio of our consumer-packaged goods (CPG) brands in the food space. This role will be responsible for uncovering actionable insights that drive brand growth, innovation, and consumer engagement. The ideal candidate will have a strong background in primary market research, data analytics, and storytelling, with a passion for understanding consumer behavior.

Responsibilities:

• Lead Insights Roadmap: Develop and execute a comprehensive insights plan to support brand marketing, product, and sales teams.
• Consumer Understanding: Translate consumer data into actionable insights using qualitative and quantitative research methods.
• Market Analysis: Monitor market trends in big data including competitive landscape, and category dynamics to inform strategic decisions.
• Cross-functional Collaboration: Partner with marketing, R&D, sales, and finance teams to integrate insights into business planning.
• Vendor Management: Manage projects with external research agencies and ensure high-quality deliverables.
• Reporting & Storytelling: Create compelling presentations and reports that clearly communicate insights and recommendations to stakeholders.
• Innovation Support: Identify unmet consumer needs and opportunities for product innovation and portfolio optimization.

Experience, Skills, Education:

• Bachelor’s degree in Marketing, Business, Psychology, or related field required (Master’s preferred).
• 7+ years of experience in consumer insights, market research, or analytics within the CPG industry required.
• Strong knowledge of research methodologies (e.g., segmentation, U&A, concept testing, brand tracking).
• Proficiency in data analysis tools (e.g., Nielsen, Numerator, Suzy, Excel).
• Excellent communication and storytelling skills.
• Proven ability to influence cross-functional teams and senior leadership.
• Strong project management and organizational skills.

Compensation:

Base Pay Range:

Final base pay will be determined based on factors including, but not limited to; role responsibilities, experience, skills, education, geographic location, and/or internal pay equity. Please keep in mind that we consider internal pay equity and hiring at the maximum of the salary range uncommon. Total pay may include other forms of compensation including short-term incentive bonus.

Benefits:

We offer a variety of benefits that include comprehensive, affordable health and wellness coverage for you and your family.

• Paid time off (holidays, vacation and sick days)

• Medical, prescription drugs, dental and vision coverage

• Life, disability and AD&D insurance

• 401(k) plan

• Flexible spending accounts

• Tuition reimbursement program

• Employee assistance programs

• Telemedicine

• Work-life balance

• Employee discounts

• Wellness program

• Paid parental leave

Benefits may vary by location and position.

Equal Employment Opportunity:

B&G Foods is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you’d like more information about your EEO rights as an applicant under the law, please see www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf.