Marketing Business Development Manager presso Transformco Corporate
Transformco Corporate · Hoffman Estates, Stati Uniti d'America · Remote
- Professional
Job Description
JOB SCOPE:
Responsible for developing new lead source channels via local and community engagement marketing programs to generate new revenue and increase direct-to-customer call volume.
JOB SUMMARY:
This role drives Kenmore's expansion across key growth channels, with a primary focus on Amazon marketplace optimization and business development. The Manager, Marketing Business Development role combines strategic thinking with hands-on execution to accelerate our brand presence and performance in the digital retail landscape.
REPORTS TO:
Head of Commercial Development
Responsible for developing new lead source channels via local and community engagement marketing programs to generate new revenue and increase direct-to-customer call volume.
JOB SUMMARY:
This role drives Kenmore's expansion across key growth channels, with a primary focus on Amazon marketplace optimization and business development. The Manager, Marketing Business Development role combines strategic thinking with hands-on execution to accelerate our brand presence and performance in the digital retail landscape.
REPORTS TO:
Head of Commercial Development
Travel Requirements
Moderate (15-30%)
Preferred Minimum Education
Bachelors Level Degree
Responsibilities/Skills/Experience Requirements
JOB DUTIES/RESPONSIBILITIES:
JOB REQUIREMENTS:
REQUIRED SKILLS:
PREFERRED SKILLS:
- Leads content upgrade initiatives across all Amazon touchpoints including product listings, A+ content, brand stores, and enhanced brand content, ensuring alignment with brand strategy and leveraging data-driven insights to optimize conversion and engagement
- Coordinates with internal Kenmore teams (product, design, brand) and external agency partners to drive integrated marketing campaigns, establish consistent messaging, and maintain a cohesive visual identity across all digital retail channels
- Manages content calendars and optimization schedules to maximize seasonal and promotional opportunities, proactively identifying high-impact launch windows and aligning resources to achieve revenue and brand growth objectives
- Tracks and analyzes Amazon customer feedback, ratings, and reviews across all product lines, synthesizing findings into actionable intelligence that informs product positioning, marketing strategies, and customer experience improvements
- Develops comprehensive reporting dashboards to evaluate review sentiment, track emerging trends, and benchmark competitor performance, providing leadership with clear visibility into marketplace dynamics and performance drivers
- Identifies patterns in negative feedback and collaborates with product teams to design, recommend, and implement targeted improvement initiatives that mitigate risk and strengthen brand perception
- Monitors competitor review strategies and identifies opportunities for differentiation and competitive advantage, advising leadership on strategic adjustments to strengthen market position
- Creates actionable insights and data-backed recommendations based on customer feedback data and marketplace analytics, guiding executive decision-making and supporting long-term growth strategies
JOB REQUIREMENTS:
- Bachelors Degree
- 3-4 years of related experience
- Up to 25% travel
- 18 years of age or older
REQUIRED SKILLS:
- Ability to communicate in spoken and written English and Spanish well enough to be understood by customers as well as supervisors and leadership
- Ability to utilize an analytical approach to problem identification and decision-making
- Ability to execute on complex problems and review related information to develop and evaluate options and implement solutions
- Strong communication, influencing, and negotiation skills
- Strong detail orientation skills
- Project management skills
- Proven success implementing projects involving internal/external teams with measurable results
- Demonstrated experience leveraging Artificial Intelligence (AI) to automate processes, enhance efficiency, or improve effectiveness in prior roles; includes practical application of AI tools, frameworks, or methodologies relevant to the position
PREFERRED SKILLS:
- An extensive track record of measurable success in corporate partnership development
- A sales record showing a consistent ability to develop and maintain lucrative long-term relationships with leading companies
Job Function
Marketing/Advertising
Years Experience
2 - 5 Years Experience
Location Postal Code
60192
Location City
HOFFMAN ESTATES
Location State
IL
Location Address 1
5407 TRILLIUM BOULEVARD
Location Address 2
SUITE B120
Work-In City
REMOTE
Work-In State
REMOTE
Work-In Postal Code
REMOTE
EEO/EOE Footer
Equal Opportunity Employer / Disability / Vet.
