Marketing Coordinator presso Vicinity

We're reimagining the way Australians live, work, and play. We own and manage some of the most recognisable and loved retail destinations across Australia.

 
We’re evolving our portfolio into destinations that offer a broad selection of retail, residential, and office spaces. Through our diverse portfolio, data-led decision-making, and nationwide development pipeline, we do things differently.

We are Vicinity.

Role purpose

The Marketing Coordinator plays a key role in supporting the delivery of Chadstone’s marketing strategy. Working in close partnership with the Marketing Manager, Assistant Marketing Managers, external agency partners, and internal teams across both Centre and National levels, this role contributes to the seamless execution of marketing campaigns, activations and centre-led communications. Responsibilities include coordinating promotional activity, design and print production, and managing communications with Chadstone retailers to ensure consistent and effective engagement. By driving impactful consumer and retailer interactions, the Marketing Coordinator supports the broader business strategy to enhance asset performance and plays an integral role in the continued growth and evolution of the Chadstone brand.

Key Accountabilities

Campaign Delivery

• Support marketing programs and development of content that enhances the vision of evolution to a city and embraces the pillar of cultural epicentre and heart of social energy. 

• Support Assistant Marketing Managers in the delivery of mid/large-scale in-centre activations that enables high levels of retailer participation and customer engagement.

• Deliver small-scale content-based campaigns and centre-based activations to drive centre visitation and support seasonal events/trends.

• Collaborate with Hotel Chadstone, providing marketing support and campaign integration where possible.

• Ensure creative execution aligns with the Chadstone brand positioning and tone of voice. 

• Coordination marketing messages and promotions, including website updates, newsletter creation, development of printed assets, in-centre displays and signage.

• Leverage digital channels and content creation to grow Chadstone audience following and engagement. 

• Create a more meaningful connection with the community through the development of content and initiatives that reflect the broad Chadstone audience.
   

Data, Insights & Reporting

• Draw analysis and insights from relevant research data to understand opportunities and threats around market share, category performance, customer segments and retail trends, to in turn inform marketing programs.

• Stay abreast of key consumer trends and behaviours, media channels and changes in market conditions to inform marketing activity. 

• Develop measurable campaign objectives to achieve identified KPIs.

• Assess and report on campaign performance, identifying opportunities for continuous improvement.
   

Retailer, Community & Centre Support

• Maximise retailer participation in all campaign activity.
• Assess and report on retailer performance and identify opportunities for support where required or to optimise turnover rent when appropriate.
• Provide dedicated marketing support to a portfolio of retailers, maximising their reach, brand awareness and recognition of promotions via Chadstone’s digital marketing channels.
• Support the wider marketing team with the development and scheduling of retailer marketing promotions, including but not limited to, website articles, digital directories and email communications.
• Manage marketing activations site calendar and engagement with Brand Space and CML teams, ensuring revenue is optimised and marketing objectives are maintained.
• Monitor the Chadstone Marketing inbox and respond to retailer and community enquiries in a timely manner.
• Manage centre-based hoarding development plans, advising on the creative and production guidelines. 
• Manage a portfolio of retailers, providing marketing advice and integration of promotions within the Chadstone digital marketing ecosystem.
• Collaborate with the Business Development Manager – Tourism to support the delivery of targeted initiatives and collateral development for Chadstone’s tourist market.
   

Budget & Financial Management

• Support the Marketing Manager in the preparation of the marketing budget ensuring prudent and timely expense management and accurate month-end forecasting. 
• Collaborate with the Business Development team to maximise on-brand income opportunities and customer experience as part of key events across all precincts. 
• Manage campaign-specific budgets, including induction of new vendors, timely creation of purchase orders and management of receipting and invoicing.
   

Key Role Relationships

• Chadstone Marketing team
• Centre Management team
• Brand Space, CML and Media team
• Tenancy Design team
• VCX Legal, Risk and Compliance teams
• VCX Data Science and Insights team
• National Marketing team
• Hotel Chadstone management team
• Agency Partners and cultural collaborators
• Retailers
• Community stakeholders

Experience & Capabilities

ESSENTIAL EXPERIENCE (what you have done)

• Skilled coordinator with previous experience within a marketing department, ideally within the retail industry.
• A relevant tertiary qualification is desirable.
• Stakeholder management including, engaging key agency partners and suppliers to deliver on brief and on budget.

CRITICAL KNOWLEDGE (what you need to know)

• Professional, confident and with a proactive attitude.
• Demonstrated ability to coordinate multiple and varying activities with conflicting deadlines across multiple platforms including digital, social media and traditional channels.

CAPABILITIES (what you can do)    

• Excellent written and verbal communication skills with outstanding attention to detail and ability to effectively present ideas and share campaign strategies and tactics.
• Exceptional interpersonal and relationship building skills with ability to effectively engage multiple stakeholders and manage multiple agency partners and suppliers.
• Capability to critically assess, measure and report campaign results in a timely manner.
• Effective organisational and time-management skills to manage large-scale campaigns and activations with numerous elements within short lead-times.
• Proactively anticipate emerging consumer behaviours and trends to inform the Brand & Marketing Strategy.
• Understand various customer stakeholders and always consider their needs when making decisions.

PERSONAL ATTRIBUTES (who you are)    

You consistently demonstrate and role model the behaviours that bring the Vicinity values to life: 

Respect: 

• We listen to and acknowledge each other's views 
• We have difficult conversations with care 

Integrity: 

• We back our words with the right actions
• We do the right thing, no matter the situation 

Customer Focus: 

• We nurture a genuine connection with our customers 
• We consider customer needs when making decisions 

Collaboration: 

• We invite the right people to the table 
• We balance consensus with decisive actions 

Excellence: 

• We always strive to improve
• We share our challenges and celebrate the wins

Why Vicinity?

Our benefits program focuses on creating an awesome place to work in which our people are rewarded and recognised. This includes:

• Flexible working options 
• Birthday leave & purchased additional leave
• $1,000 worth of VCX securities rewarded for eligible team members
• Internal mentoring program
• Generous Parental Leave

We live and work by our values of Respect, Integrity, Customer Focus, Collaboration and Excellence.  They are the foundation to everything we do and provide us a north star with which we can shape meaningful places where communities connect.

At Vicinity we embrace and celebrate diversity and are committed to creating an inclusive work environment where we attract, retain and develop our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community.

Our people and our Employee Advocacy Groups (Gender Balance, Cultural Diversity, Disability & Access and Pride & Allies) actively build community and provide allyship within Vicinity. If you’d like to speak to someone to understand what it’s like firsthand to work here, please reach out to our Talent Acquisition team.

We are aware of current limitations with our website accessibility and are working towards improving this. Should you experience any issues accessing information in this job advertisement or the application form, and require this in an alternate format, please contact our Talent Acquisition Team. Similarly, if you would like to discuss workplace accessibility, any reasonable adjustments we can make to better support you during the recruitment process, or your potential future role please reach out to our Talent Acquisition team:

Email: [email protected]

Phone: +61 3 7001 4000 (request to speak to our Talent Acquisition team)

Note: To be eligible to apply for this position, you must have existing, relevant Australian work rights. At the later stages of the recruitment process the shortlisted candidate/candidates will be required to undergo a Criminal History Background/Police Check as a mandatory part of the process. Additional qualification checks may also be required dependant on role and level.

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