Membership Marketing Specialist presso American Nurses Enterprise

Career Title: Membership Marketing Specialist  

Department: Membership Marketing 

Salary: Competitive salary commensurate with membership marketing experience

FLSA: Exempt 

Note: Union Dues are 1.44% of bi-weekly pay

Career Summary: 

The American Nurses Enterprise (ANE) is seeking to hire a Membership Marketing Specialist who will develop, execute, and evaluate membership marketing activities to meet ANA’s growth goals and maximize dues revenue opportunities.

Your primary focus will be membership retention, and to be successful in this role, you will also have demonstrated experience with direct response marketing and with membership acquisition, retention, or win-back campaigns, programs, processes, and systems. Additionally, you are creative, curious, data-driven, and a great communicator. 

Join the American Nurses Enterprise (ANE) and be part of the team building a healthy world through the power of nurses. Our goals are to (1) Elevate the Profession of Nursing Globally 

(2) Evolve the Practice of Nursing to Improve Health, Health Care, and Health Equity and (3) Ensure the Professional Success of Nurses. Our core values: Trusted, Inclusive, Innovative and Empowered guide everything we do. We are committed to creating a supportive and dynamic workplace where employees can thrive. 

We understand the importance of work-life balance and offer flexible work arrangements and generous paid time off. Our modern office spaces are designed to foster collaboration and creativity. The collaborative culture and supportive team environment make ANE a great place to grow your career.

What You Will Do:

• You will provide expert implementation of traditional and digital membership retention and acquisition marketing campaigns to meet program goals and to maximize revenue and positive returns. 

• You will plan campaigns, write copy, coordinate graphics, and distribute a wide variety of promotional and support materials for member marketing campaigns. 

• You will monitor and track budgets for membership marketing campaigns, assist with preparation of membership departmental budgets (correlating direct response rates and revenue projections), and control expenditures in assigned budget areas. 

• You will leverage various data sources and market intelligence to track campaign results, evaluate effectiveness of membership marketing strategies, and recommend improvements based on data. 

• You will assist with the identification, development, and promotion of new member benefits, programs, and products to improve the membership value proposition.

• You will maintain productive relationships with membership team colleagues, as well as internal and external partners and agencies. 

• You will also assist with departmental administrative responsibilities, special projects and other duties that may be assigned. 

What you bring to the American Nurses Enterprise:

Education: 

• Bachelor's Degree or equivalent relevant work experience required, preferably in  marketing, advertising, or communications.

Related Work Experience:  

• Minimum of three years of work experience in consumer or membership marketing or communications. 
• Specific experience in direct response marketing and/or membership acquisition, retention or win-back preferred.
• Association or marketing agency experience preferred, and healthcare or nursing professional knowledge a plus.

Skills: 

• Specialized knowledge of direct marketing campaign development and execution leveraging multiple channels including email, digital, mobile, and direct mail 
• Proficiency with Microsoft Office Suite required
• Proficiency with email marketing/automation software, preferably HubSpot
• Proficiency with association management software, preferably Personify 
• Exceptional project management skills and attention to detail
• Exceptional communication skills, including written, verbal, and listening skills
• Demonstrable experience in advertising, promotion, and digital communications, including working with designers and agencies
• Strong work ethic, positive attitude, collegial, and innovative work style
• Ability to work effectively and collaboratively with minimal supervision and administrative support
• Strong analytical and problem-solving skills
• Flexibility and diplomacy in dealing with changing priorities and demanding workload

What ANE Offers You: 

Join us and support more than 5 million Registered Nurses in the United States.

Every role within ANA contributes to a healthier world through the “Power of Nurses.” 

An opportunity to help transform a 129-year-old organization to meet the future needs and demands within Health Care.

Commitment to Diversity, Equity, Accessibility, and Belonging (DEIAB) 

Be a role model for embracing and empowering the uniqueness of every employee.

Continuously innovating through creative and strategic initiatives.

Exceptional benefits including, but not limited to 401K retirement contributions of up to 7%, generous PTO which includes the week-off between Dec 25 and Jan 1, in addition to Personal Days-off, 11 paid Holidays, excellent health/medical benefits, and much more

Commitment to your career development and advancement through ANE learning and development programs (internally and externally).

Work Schedule: 

Hybrid employees must work a minimum of 20% in the office.

Location: 

ANE Headquarters office located at: 8403 Colesville Road, Suite 500, Silver Spring, MD 20906 

Learn more about the American Nurses Enterprise:

https://www.nursingworld.org/ana-enterprise-jobs/ 

https://www.linkedin.com/company/american-nurses-association 

 The American Nurses Enterprise:

Founded in 1896, the American Nurses Enterprise is the family of nonprofit organizations that comprise of the American Nurses Association, including the American Nurses Association (ANA), the American Nurses Credentialing Center (ANCC), and the American Nurses Foundation (ANF)

Equal Opportunity Employer:

The ANE is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.