Job Summary
Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer’s journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview.
Duties and Responsibilities
- Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels.
- Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences.
- Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes performance based on the insights.
- Plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Brainstorms new and creative growth strategies through e-commerce and digital marketing.
Requirements and Qualifications
- Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager.
- Experience working with e-commerce platforms like Shopify Plus, Klayvio/Mail Chimp, Google Analytics, ZenDesk, and more.
- Experience with campaign reporting and data analysis.
- Experience in optimizing landing pages and user funnel
- Experience with A/B and multivariate test & learning.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript.
- Strong analytical abilities and quantitative skills.
- entrepreneurial approach and comfortable with ambiguity.
- Natural curiosity and desire to continuously learn.
