Social Media Copywriter - Sr. Associate presso Only Much Louder
Only Much Louder · Mumbai, India · Onsite
- Professional
- Ufficio in Mumbai
About OML:
Only Much Louder Entertainment is a market-leading, full-service creative and entertainment business
network that has instigated pop culture for over two decades by creating iconic moments across
television, digital content, fan experiences, branded entertainment and in the artist-creators community.
Celebrated for creating India's first multi-genre music festival, the NH7 Weekender, Only Much
Louder has built India’s independent music and comedy scene from the ground-up. They won the
first-ever Branded Content and Entertainment Cannes Lion for ‘Dewarists’ and have been the first
homegrown content business to have a strong footprint in over 22 countries.
Today, Only Much Louder businesses include -:
Artist Management: Representing the best talent in the country including comedians, actors, chefs,
hosts, writers, directors, creators, illusionists, and more.
Content Studio: Developing and producing original long-form scripted and unscripted content for
television and streaming platforms since 2016 with over 32 shows and 69 comedy specials, across
Amazon Prime, Netflix, MTV, Disney Hotstar and more.
Branded Content: With businesses in the creative and branded content space Only Much Louder has
serviced some of the biggest global brands like Tinder, Netix, OPPO India, Amazon, Tira Beauty,
Canva India and more.
1862: A groundbreaking branded content and influencer marketing agency with active campaigns in
22 countries and teams in Russia, Poland, Nigeria and Japan.
GCN: The full-service strategic and creative agency at the intersection of advertising, branded content, communication design and social media.
Hypothesis: Over two decades of working with agencies, brands and influencers has helped us identify gaps and challenges in influencer marketing, resulting in Hypothesis, a comprehensive AI-enabled
influencer marketing platform that services the entire influencer marketing journey and has executed
more than 150 campaigns.
About the Role:
- We're on the lookout for a go-getter social media writer who lives and breathes Instagram captions, Twitter trends, meme formats, and punchy storytelling. If your brain switches between brand tone, pop culture references, trending audio, and Gen Z slang in milliseconds, this one’s for you.
- As our Social Media Writer, you'll lead the creative thinking and copy for all daily and monthly content for the brands assigned to you. Your job is to bring a brand’s personality to life online – from Instagram carousels to Twitter banter to interactive Reels scripts.
- You’ll work with designers, strategists, and social media managers to turn briefs into ideas and ideas into scroll-stopping content. You’ll own the voice, tone, trends, and timeliness of the work – all while making sure it aligns with brand strategy.
Key responsibilities: (Functional Competencies [What You’ll Do]):
● Social Copywriting & Conceptualization : Craft witty, sharp, brand-specific copy for static posts,
carousels, reels, memes, and stories across platforms.
● Trend-Driven Creative Development : Ideate, pitch, and write reactive and proactive social media content that’s in sync with cultural and platform trends.
● Monthly Content Planning : Take full ownership of monthly content calendars – from idea to caption to internal review.
● Brand Voice Ownership : Understand and maintain tone consistency across all posts and platforms for your brands.
● Speed + Originality : Think fast and write faster. Sometimes, the deadline is “ASAP” and the idea has to be smart and scroll-stopping.
● Creative Strategy Alignment : Collaborate with the creative lead and strategy teams to ensure your copy supports broader brand and campaign objectives.
● Basic Visual Understanding : While you won’t design, your copy will be visual in nature. You should think in layouts, formats, and thumb-stopping hooks.
Behavioural Competencies (How You Work):
● Collaboration with Teams :
Work seamlessly with designers, social media managers, and strategists. Be the glue that holds the post together.
● Ownership & Accountability :
Lead the end-to-end creative process for the brand’s regular social posting – from brainstorming to delivery.
● Adaptability :
Adapt your voice and style depending on brand and platform – from edgy and young to witty and elegant.
● Feedback-Positive :
Be open to critiques, quick with revisions, and collaborative in creative discussions.
● Detail-Oriented :
Obsess over typos, hashtags, line breaks, and CTA phrasing.
● Time Management :
Handle multiple brands without missing a beat or a deadline.
● Self-Starter Attitude :
No handholding. No “not my job.” We love people who ask what more they can do.
Skills:
● 2-3 years of writing experience, preferably at a digital agency or content studio.
● Deep love for pop culture, memes, trends, and digital storytelling.
● Proven ability to write across various social media formats.
● A strong reel (no pun intended) of brand content across Instagram, Twitter, and LinkedIn (Ensure
your work/portfolio is well represented in a deck (or a blog) and not a set of social links forwarded
● Obsessed with platform updates and new features (Threads, Notes, X, Reels trends, all of it).
● Understanding of how design and copy work together to drive engagement.
Our values:
1. We build opportunities for our artists, brands and fans; and it’s important for us to be reliable and efficient.
2. We demonstrate honesty, excellence and commitment to success.
3. ‘It’s not my job, is not part of our vocabulary, we even stu envelopes.
4. We make mistakes, but only learn from them to build resilience.
5. We take care of ourselves and our colleagues.
6. We are our own managers.
7. We are committed to equality and inclusion.
8. We are mindful of the strain on the Earth's resources and are committed to reversing the trend with our behaviours where possible.
Aside from the fact that you can chance upon your favorite comedians, bump into our furry friends
while you grab a cup of coffee and get inside access to some of the coolest festivals in the country.
We ensure all our team members get enough down-time: We have monthly mandatory offs. We
don't have a punch-in-punch-out culture.
We are ready to level up everyday: You bring the passion, we deliver the (countless) opportunities.
We ensure everyone in the OML fam is taken care of: We offer free mental health care for all team
members, we have gender neutral POSH & Parental leave policies, and our insurance policies extend to your in-laws as well!
We have fun while we're at it: Game Nights, FRI-YAYs, KnOML and much more!
We recognize talent: You bring the passion, we deliver the (countless) opportunities.
Thank you!
Thank you for taking the time to go through the opportunity we have to offer.
If you apply, please do not share your photo, age, gender, religion or ethnicity in your resume. You do not even need to share your last name. (We want to eliminate biases on any of these parameters while we decide on our shortlisted candidates)
We will get in touch with you if your profile gets shortlisted.
Candidarsi ora
