Women and Girls Participation Lead - Victoria (Melbourne, Victoria, AU) presso AFL Careers Home Page

ABOUT US

As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game for everyone to love and connect with Australia’s game.

The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.

We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.

Aboriginal and Torres Strait Islander peoples are encouraged to apply.

ABOUT THE ROLE

The Women and Girls Participation Lead (VIC) will deliver Victoria’s strategic actions and initiatives as part of the AFL Women & Girls Game Development Action Plan.

The Women & Girls Game Development Action Plan, first developed in 2022, is a strategic initiative aimed at achieving gender equity in Australian football by 2030. It focuses on increasing participation and representation of women and girls across all facets of the game, including playing, coaching, umpiring, officiating, and governance. The plan is structured in phases, with Phase 2 of the plan covering 2026 - 2028. The plan aligns with the broader Women's Football Vision, which outlines the AFL's commitment to the continued progression of the game for women and girls across all levels of Australian football.

A DAY IN THE LIFE OF

Key Accountabilities:

• Support AFL staff with the establishment and implementation of All-Girls participation offerings – including Auskick, Superkick, Nines and school competitions
• Provide support to AFL staff, clubs and Centre coordinators in the delivery of all-girls offerings.
• Support the competitions team and/or leagues in growing the number of clubs participating in and total participation in Under 9 (or region’s equivalent) competitions.
• Regularly monitoring AskNicely participant feedback for Auskick & Under 9 Girls and supporting staff, clubs & Centre’s to improve participant experience
• Deliver other targeted initiatives to improve retention of girls' participants in programs and competitions
• Support national campaigns to help provide participants with a connection with their local junior club
• Support the Participation Program Action Plans (Auskick, Superkick, Nines & School Competitions), Cultural Diversity, Aboriginal and Torres Strait Islander and Disability Action Plans as it relates to Women & Girls
• Contribute to key projects related to the Women & Girls Game Development Action Plan
• Support and contribute to the success of the broader Game Development team

OUR IDEAL TEAM MEMBER

Core Competencies:

• Experience working across complex stakeholders 
• Experience in bringing a strategy to life
• Experience in leading projects
• Well-developed verbal and written communication, interpersonal, presentation skills 
• Demonstrated personal initiative and ability to work effectively unsupervised 

OUR CULTURE

Please visit www.afl.com.au/careers/our-organisation

THE PERKS

• Play The Day Your Way – a flexible approach to your working life
• My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
• Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
• My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
• AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!

Applications Close: 14 September 2025