Sr Manager, Digital Marketing and Analytics presso Hyundai Capital America

Who We Are

Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships.  We provide vehicle financing, leasing, subscription, and insurance solutions to over 2 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We are a values-driven company dedicated to supporting both internal and external communities through volunteering, philanthropy, and the empowerment of our Employee Resource Groups. Together, we strive to be the leader in financing freedom of movement.

 

We Take Care of Our People

Along with competitive pay, as an employee of HCA, you are eligible for the following benefits:

·       Medical, Dental and Vision plans that include no-cost and low-cost plan options

·       Immediate 401(k) matching and vesting

·       Vehicle purchase and lease discounts plus monthly vehicle allowances

·       Paid Volunteer Time Off with company donation to a charity of your choice

·       Tuition reimbursement

 

What to Expect

The Sr. Manager, Digital Marketing & Analytics is responsible for leading digital marketing and analytics initiatives that enhance both dealer and customer experiences. This role leads the strategy, execution and optimization of our digital platforms including Salesforce Dealer portal, Salesforce Marketing cloud to enhance dealer engagement, customer experience and brand presence. In addition, this role oversees marketing analytics to measure performance, extract insights and drive initiatives that strengthen brand loyalty and customer retention

 

What You Will Do

1.     Digital Marketing Strategy & Execution

·       Develop and execute integrated, multi-channel digital marketing strategies to build brand awareness, dealer engagement and customer loyalty

·       Drive email campaign strategies, including segmentation, automation and personalization, to maximize engagement and conversions

·       Stay ahead of digital trends, platforms and tools to continuously enhance marketing performance

 

 

2.     Digital Platform Management

·       Lead the strategic direction, development, and optimization of the Salesforce dealer portal to enhance dealer experience and adoption

·       Play a key role in the future launch and integration of Salesforce marketing cloud, including strategy, configuration, execution and adoption planning

·       Integrate digital planforms to streamline data flow, improve personalization, and enhance marketing performance measurement

·       Oversee and guide UI/UX design direction to ensue all digital platforms have intuitive navigation, consistent visual identity and a seamless user journey that aligns with brand standards.

 

3.      Marketing Analytics & Insights

·       Develop and manage marketing analytics frameworks to track campaign performance, customer behavior and engagement metrics

·       Translate data into actionable insights to guide digital marketing strategy, optimize spending and improve ROI

 

4.     Leadership and Collaboration

·       Lead and mentor a team (direct and/or cross-functional), fostering innovation and accountability

·       Manage vendor relationships, budgets, and timelines for digital marketing projects

%3Cp class=%22MsoNormal%22 style=%22margin-bottom: 0in; margin-top: 0in; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: normal;%22%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3E%3Co:p%3E%26nbsp;%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoNormal%22 style=%22margin-bottom: 8.0pt; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: normal;%22%3E%3Cb%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EWhat You Will Bring%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/b%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpFirst%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EMinimum 8 years of relevant experience in Digital marketing in Consumer Financial Services or Automotive industry%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EThree years of supervisory experience.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EProven experience managing Salesforce and leading major platform launches. %3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3ESalesforce marketing cloud experience a strong plus.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EPrior experience working within Automotive Finance as well as consulting experience preferred.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EBachelor%26rsquo;s degree in business, Marketing, Computer Science, Digital Media or related field.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EProject management certification a plus.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3ESalesforce certification a plus%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EAI certification a plus%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EStrong experience with Salesforce and sales tech stacks.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EProficiency in analytics tools (Adobe analytics, Google analytics, Tableau, Power BI)%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EProven ability to lead, manage, develop and mentor direct reports.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EStrong communication skills, both verbal and written and ability to collaborate with cross functional teams and field sales.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpMiddle%22 style=%22mso-add-space: auto; text-indent: -.25in; line-height: normal; mso-list: l0 level1 lfo1; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3C!-- [if !supportLists]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: Symbol; mso-fareast-font-family: Symbol; mso-bidi-font-family: Symbol;%22%3E%3Cspan style=%22mso-list: Ignore;%22%3E%26middot;%3Cspan style=%22font: 7.0pt %27Times New Roman%27;%22%3E%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp;%26nbsp; %3C/span%3E%3C/span%3E%3C/span%3E%3C!--[endif]--%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EWorking knowledge with Microsoft Office Suite.%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoListParagraphCxSpLast%22 style=%22mso-add-space: auto; line-height: normal; mso-layout-grid-align: none; text-autospace: none; margin: 0in 0in 0in .25in;%22%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3E%3Co:p%3E%26nbsp;%3C/o:p%3E%3C/span%3E%3C/p%3E%0A%3Cp class=%22MsoNormal%22 style=%22margin-bottom: 0in; margin-top: 0in; mso-margin-bottom-alt: 8.0pt; mso-margin-top-alt: 0in; mso-add-space: auto; line-height: normal;%22%3E%3Cb%3E%3Cspan style=%22font-size: 10.0pt; font-family: %27Arial%27,sans-serif;%22%3EWork Environment%3Co:p%3E%3C/o:p%3E%3C/span%3E%3C/b%3E%3C/p%3E%0A%3Cp style=%22font-family: Arial;%22%3E%3Cspan style=%22font-size: 10.0pt; line-height: 107%; font-family: %27Arial%27,sans-serif; mso-fareast-font-family: Aptos; mso-fareast-theme-font: minor-latin; mso-ansi-language: EN-US; mso-fareast-language: EN-US; mso-bidi-language: AR-SA; mso-bidi-font-weight: bold;%22%3EEmployees in this class are subject to extended periods of sitting, standing and walking, vision to monitor and moderate noise levels. Work is performed in an office environment%3C/span%3E%3C/p%3E Candidarsi ora