Field Marketing Specialist presso OMG, Inc.

Field Marketing Specialist (FastenMaster Division)

OMG Inc. is a leading manufacturer of fastening products and technologies for the commercial roofing and construction industries worldwide. Headquartered in western Massachusetts, OMG is an equal opportunity employer prioritizing the safety of our employees and customers. The company values integrity, teamwork, diversity, trust, respect, commitment, and a passion for excellence. OMG is a global company operating manufacturing facilities in Massachusetts, Illinois, and Minnesota.

Position Overview

The FastenMaster Division manufactures and markets innovative, premium quality wood-to-wood fasteners that are engineered to enable professional contractors to complete building projects safer, faster, and easier. The PRO Engagement Specialist supports FastenMaster’s PRODriven advantage by building programs and tools that empower our Field Sales team and deepen customer loyalty. This role requires exceptional organizational and project management skills, a proactive and collaborative mindset, and the ability to thrive in a fast-paced environment.

Position Responsibilities

• Promote Safety as the Number One priority of all OMG employees.
• Design, develop, manage, and optimize content and tools for use by our FSR team. This includes fliers, promotions, Impact Event enhancements, truck organization, product demonstrations, sales engagements/blitzes and branded gear.
• Develop and manage a Most Valuable PRO (MVP) program to recognize and cultivate top contractor relationships, driving loyalty and brand advocacy.
• Lead a dealer advocate program that empowers retail partners to champion FastenMaster at the point of sale.
• Manage end-to-end event logistics for on-campus, regional and national events, including venue selection, budgeting, scheduling, and staffing.
• Negotiate contracts with vendors, suppliers, and service providers to optimize costs.
• Oversee all on-site event operations, including set-up, coordination of staff and volunteers, and troubleshooting any issues that arise during the event.
• Conduct post-event evaluations to analyze successes and areas for improvement.
• Manage our in-store merchandising program to ensure quality and consistency of outsourced work.
• Interface with other FastenMaster Product, Sales, and Marketing functions, including product management teams, to understand and maximize sales strategies.
• Perform other tasks as assigned.