Hybrid Director Application & Product Marketing (Novi, MI, US, 48377) presso OSRAM Americas | OSRAM SYLVANIA Homepage

Sense the power of light

The ams OSRAM Group is a global leader in innovative light and sensor solutions. With more than 110 years of industry experience, we combine engineering excellence and global manufacturing with a passion for cutting-edge innovation enabling transformative advancements in the automotive, industrial, medical, and consumer industries. “Sense the power of light” – our success is based on the deep understanding of the potential of light and distinct portfolio of emitter and sensor technologies. Around 19,700 employees worldwide drive innovations alongside societal megatrends. Find out more about us on https://ams-osram.com

The ams OSRAM Opto Semiconductors business offers high-performance opto semiconductor components and in-depth support for state-of-the-art system solutions based on innovative semiconductor light sources. The Business Unit can look back on almost fifty years of production and development expertise.

Your new responsibilities

Description of the tasks:

• Lead and manage the Application Engineering and Product Marketing team for the AMEC region (US, Canada, Mexico and South America) to support customer design-in activities across diverse lighting applications such as professional, horticultural, and industrial segments in cooperation with the sales team and partners.
• Responsibility for upstream marketing and application engineering by identifying customer requirements, competitive, long-term market and technology trends (5+ years horizon), conducting feasibility studies, and contributing to the strategic product roadmap for the region.
• Develop and execute Go-to-Market strategies (including the launch of new products with technical marketing content) for the region, with a particular focus on new technologies and the Mass Market / Distribution business
• Build and maintain management-level relationships with key customers and distribution partners
• Responsibility for achieving sales targets and market share in the AMEC region
• Determination of sales funnel targets and joint implementation with the sales and marketing teams
• Responsible for the regional illumination forecast process
• Managing the internal interfaces to Sales, Product Management, Supply Chain and Quality.
• Maintain active engagement with industry associations, academic institutions, and standards bodies to stay at the forefront of lighting technology developments.

What we look for

Requirements:

• Bachelors degree in Engineering or a related technical field, MS/ MBA preferred
• 10+ years of relevant combined experience in technical and management roles (marketing, engineering) within the opto semiconductor or electronics industry
• Deep technical understanding of opto-semiconductors and lighting applications
• Experience in semiconductor mass market/distribution management
• Self-driven, leads by example, and fosters a collaborative team environment.
• Excellent verbal, written, and presentation skills to influence stakeholders
• Willingness to travel in the region with good multicultural understanding
  • 30-40% domestic travel, occasional international