Hybrid Audience Marketing Associate presso Haymarket Media, Inc.

Audience Marketing Associate - Campaign

Haymarket Media, Inc. is seeking an Audience Marketing Associate to join the Haymarket Media Audience Development and Subscription Marketing team. This position is based in our New York office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote. The Audience Marketing Associate will directly support the growth of group subscriptions and audience engagement for Campaign, contributing to the brand’s subscriber base and long-term retention.

Job Overview: The Audience Marketing Associate will play a key role in supporting subscription sales and deepening engagement with group accounts and readers. This position focuses on executing audience development tactics that drive registrations, subscriptions, and ongoing interaction with our content and products. The role combines hands-on campaign execution, data tracking, and collaboration across internal teams to support subscription revenue goals.

Responsibilities

• Support group subscription sales efforts by executing marketing campaigns that highlight the value of multi-user access.

• Develop and execute audience-focused marketing tactics to increase engagement with current group subscribers and individual readers.

• Identify and segment target audiences based on title, demographics, behaviors, and preferences.

• Coordinate and execute promotional emails, digital ad campaigns, retargeting, and PPC to drive subscription growth and usage.

• Assist in developing messaging and creative that effectively communicates subscription value propositions to targeted audiences.

• Support business development opportunities such as barters/partnerships with industry associations and conferences to grow the audience pipeline.

• Research group subscriber earned media for editorial content and award activity.

• Create compelling subscription-focused content for email campaigns, social media, and promotional materials.

• Maintain content calendars to ensure consistent delivery of subscription-related marketing messages.

• Monitor performance and engagement metrics for subscription campaigns.

• Provide regular reporting on campaign outcomes, highlighting subscriber growth, engagement levels, and areas for improvement.

• Collaborate with editorial, creative, and sales teams to align subscription messaging with brand goals.

• Assist with resolving customer service and subscription inquiries for Haymarket Media brands.

Skills and Requirements

• 1–2+ years of experience in audience development or marketing.

• Detail-oriented and able to manage simultaneous activities effectively.

• Proficient with digital marketing tools and comfortable learning new systems.

• Bachelor’s degree in Marketing or related field.

Profile of the Ideal Candidate

• Motivated to support subscription sales goals and audience engagement KPIs.

• Eager to learn and apply marketing tactics to drive subscription growth.

• Strong written, verbal, and visual communication skills.

• Flexible, proactive, and solution-oriented when challenges arise.

• Thrives in a fast-paced environment with ambitious growth targets.

• Comfortable with aggressive goals and a competitive desire to win.

What We Offer:

• A competitive compensation package

• The salary range for this position is $50,000–$55,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to ensure work life balance

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has always prided itself on being a highly creative business, with an unrelenting focus on the quality of the products and the people. The philosophy has always been quite simple: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production and customer services. Globalization is opening up the world further and provides many opportunities for growth. Haymarket has offices around the world and many of the titles are now truly global brands. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Predicting the shape of the business in 3, 5, or 10 years is almost impossible; and the unpredictability is part of the appeal. Haymarket aims to be the perfect company to work with or for – we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate. 

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

You can view our open positions on our website US careers section: www.Haymarket.com