Hybrid Brand Manager - Away From Home presso Kraft Heinz

Job Description

Brand Manager - Away From Home (AFH) at a glance

Location: Toronto, ON | Hybrid (3 days in-office)

As Brand Manager at Kraft Heinz Canada, you will have a role in leading and executing multi-brand customer marketing plans as well as supporting the strategic development of the brands short and long-term revenue and profit targets in line with corporate objectives in the commercial customer portfolio. You will be responsible for developing the strategic execution of our brands vision at commercial customers with internal stakeholders and communicate this to external customer partners through your passion and excitement. This role will report to Sr Brand Manager Commercial.

What's on the menu?

• Represent Marketing at customer meetings for customers that the position will be leading top AFH customers

• Execute commercial signature products to customer timeline and adhering to customer ingredient policy packaging requirements and product specifications

• Be able to conduct data assessments (customer calendar plan & work with Culinary Insight & Corporate Chef) and clearly provide recommendations to cross-functional team members to develop brand menu customer plans to drive Whitespace opportunities

• Lead Clean Label brand projects (Burger King, Tim Hortons & Wendy’s) with support from Sr Brand Manager Commercial & cross functional team

• Leads in the development of the AFH Marketing Channel Plans through research, internal data analysis and customer activities. This involves helping identify market opportunities/ issues, customer business priorities and the presentation of options. Use market data and findings for the development of recommendations for channel execution and communication

• Leads the launch of high profile products & programs, through engaging with AFH Sales & KH Brand Build, Scale Team and external partners and agencies

• Build strong relationships with colleagues in Marketing (immediate team); Marketing Services (Culinary, Insights); shared resources with Kraft Heinz including Business Development, R&D, Supply/Demand Planning; Design/Packaging; and Sales to leverage the overall power of a strong multi-faceted Foodservice team

• Provides key business counsel as well as development of customer proposals with Sales to support the growth objectives for Non-Commercial & Retail AFH operators

• Execute Customer Marketing contracted branded monies & look for other opportunities for return

• Act as analytics lead, sharing actionable Insights from diverse sources, including Direct Link and Technomic. Uses these findings to develop recommendations for strategies & execution, in Innovation & Customer Marketing

• Translates business goals into action plans and develops the appropriate contingency plans.

• Budget management, ensuring efficient spend and providing ongoing tracking and management.

Recipe for Success – apply now if this sounds like you!

• Completed Bachelor’s degree is a requirement

• AFH Industry experience is considered an asset

• AFH Sales management experience is considered an asset

• 3-5 years of marketing experience in category & channel

• Be able to communicate effectively to multiple internal and external stakeholders

• Ability to manage multiple projects and aggressive commercial timelines

• Ability to conduct data assessments and clearly provide recommendations to cross-functional team members.

• Demonstrated leadership, drive for results and superior execution

• Superior communication skills, including verbal, written and presentation

• Good interpersonal skills working with many levels within the organization.

• Solid analytical, problem solving skills

• Proven project management skills

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

• Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

• Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

• Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

• Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact [email protected] for assistance.