Remote Senior Paid Search Manager presso Bananas Agency

You’ll lead a high-performance Paid Search function managing over 13 active accounts—but this is far more than an execution role. We’re looking for a senior paid search leader who can deliver results today and build the department we’ll scale tomorrow.

You’ll have direct oversight of a Paid Media Manager (focused on campaign execution) and a Marketing Funnel Architect (focused on CRO and landing pages). While you'll be hands-on in campaigns initially, your true mandate is to create the systems, talent, and infrastructure that support a world-class paid search department.

Campaign budgets typically range from $10K–$30K/month. You’ll own the performance strategy and client outcomes across accounts—but your scope extends beyond performance. You’ll be expected to:

• Design and improve SOPs
• Build scalable cross-functional workflows
• Coach and develop your team
• Shape hiring plans and department structure as we grow

This is a senior role for someone who can execute now but thinks like a department head. You’ll play a critical part in helping us scale from a small, effective team to an elite, scalable Paid Search function.

Key Responsibilities

Campaign Strategy & Execution

• Plan and launch high-converting campaigns, primarily on Google Ads (Search, Display, PMax).
• Optimize daily across a portfolio of 8–12 accounts to hit key KPIs (CPL, ROAS, CTR).
• Take increasing ownership of client strategy and performance as leadership potential is demonstrated.

Performance Monitoring & Reporting

• Analyze data to detect trends, surface insights, and proactively fix issues.
• Deliver clear, actionable monthly reporting for clients and internal teams.
• Run structured A/B tests across ads, bids, and landing pages in collaboration with the Funnel Architect.

Collaboration & Communication

• Partner with account managers, creatives, and other strategists to align messaging and performance goals.
• Join client calls/emails as needed—especially when performance shifts or growth opportunities emerge.
• Translate complex campaign data into plain-language recommendations that shape business outcomes.

Departmental Growth & System Building

• Improve internal processes to make the Paid Media function smarter, faster, and more scalable.
• Build repeatable systems and contribute directly to playbooks, SOPs, and team-wide standards.
• Collaborate with leadership to define how the Paid Media team grows (headcount, structure, tech stack).
• Mentor junior talent and help define future hiring profiles as we scale.

Bonus Skills

• Familiarity with pest control or broader home services (HVAC, plumbing, etc.)
• Experience contributing to SOPs or scaling agency workflows
• Experience hiring or mentoring peers
• Exposure to eCommerce or multi-channel paid media strategies

We’re Looking for Someone Who:

• Wants to build a world-class paid media team—not just manage accounts, but shape a department
• Treats client budgets like your own—you don’t waste a dollar
• Moves fast and knows when 90% is enough
• Enjoys thoughtful disagreement—we want ideas, not ego
• Builds systems that scale—not chaos that grows
• Seeks performance over vanity metrics—your job is to drive sales

Our Core Values

• Differentiation is survival – Be bold, creative, and original. Average kills.
• Speed over perfection – Build, ship, learn. Iterate fast.
• Thoughtful disagreement – Be honest, challenge ideas, and seek truth.
• Transparent process and tools – Clarity beats mystery. No black boxes.
• Focus on sales and revenue – Leads. Conversions. Results.

Requirements

Experience

• 7-10 years managing Google Ads with considerable B2C lead generation experience
• $250+ monthly ad spend under direct management
• Demonstrated ability to improve both CPL and lead quality
• Experience collaborating cross-functionally (e.g. with designers, devs, or CRO strategists)

Must-Have Technical Mastery

• Expert-level experience in Google Ads (Search, Display, PMax), conversion tracking, budget pacing, naming structure discipline.
• Fluency with GA4, GTM, and call tracking tools like CallRail or Call Tracking Metrics.
• Excel / Google Sheets (pivot tables, VLOOKUPs, formulas).
• Looker Studio or similar for dashboards.

Strategic & Analytical Strength

• Able to isolate high-leverage optimizations across a diverse account mix.
• Comfortable building media plans and forecasting performance scenarios.

Project Management & Communication

• Clear, professional written English—your ad copy must be client-grade.
• Organized under pressure; confident juggling multiple high-value accounts.

Benefits

Perks & Benefits

• $85K–$95K base salary
• 4%–10% salary increase after 12 months (based on performance)
• $5,000 performance bonus at 1-year milestone
• Unlimited PTO (2-week minimum)
• Fully remote
• Professional development support
• Flexible work hours