Primary Purpose:
Provide vision, leadership, and oversight for the district’s marketing and digital media efforts to strengthen the Marlin ISD brand, increase student enrollment, and enhance community engagement. The Director of Marketing & Digital Media will develop and implement comprehensive marketing, advertising, and digital communication strategies that align with district goals, while supervising and guiding the Coordinator of Marketing & Digital Media and other assigned staff.
Qualifications:
Education/Certification:
Bachelor’s degree in journalism, public relations, communications, marketing, or other related communications or business field, preferred
Master’s degree, preferred
Special Knowledge/Skills:
Deep understanding of brand marketing and integrated communications strategy.
Demonstrated expertise in both digital/web-based marketing and traditional media (print, radio, television).
Strong leadership, organizational, and supervisory skills.
Proven ability to create and manage marketing strategies that drive measurable results.
Demonstrated skills in writing, editing, and storytelling across multiple platforms.
Experience overseeing production of multimedia content including photography and video.
Ability to build and sustain strong relationships with diverse stakeholders.
Strong presentation and public speaking skills.
Ability to manage multiple large-scale projects under tight deadlines.
Creative skills in message development, campaign design, and public relations.
Ability to develop and execute strategic plans with minimal supervision.
Maintain emotional control under stress.
Experience:
Five to seven (5–7) years of professional experience in marketing, communications, or public relations, including at least three (3) years in a leadership or supervisory role, preferred
Major Responsibilities and Duties:
Strategic Leadership
Lead the planning, development, and execution of strategic, results-driven marketing and communication plans to support district priorities.
Establish measurable goals for marketing and digital media initiatives, and monitor performance against objectives.
Oversee brand management to ensure consistency across all communication channels.
Marketing and Campaign Development
Direct the creation, implementation, and evaluation of promotional marketing campaigns for English and Spanish-speaking audiences.
Oversee district-wide experiential marketing events designed to increase student enrollment and community engagement.
Manage marketing and advertising programs and contracts to ensure effective budget use and revenue enhancement in accordance with Board Policy.
Digital Media and Content Oversight
Oversee the creation and publishing of content across the district’s digital platforms, ensuring relevance, quality, and brand alignment.
Direct the production of multimedia content, including videos, photography, and graphics, to tell the district’s story.
Use analytics to evaluate digital engagement and adjust strategies accordingly.
Collaboration and Communication
Serve as the district spokesperson as directed, or in the absence of the Superintendent.
Provide guidance and support to the Coordinator of Marketing & Digital Media, including project direction and performance feedback.
Collaborate with other departments, campuses, and community partners to develop integrated communication strategies.
Represent the district at committee meetings, public events, and professional conferences.
Other Duties
Maintain confidentiality in all district matters.
Stay informed on emerging marketing trends, tools, and best practices.
Perform other duties as assigned by the Executive Director of Communications & Marketing.
WORKING CONDITIONS
Mental Demands/Physical Demands/Environmental Factors:
Must maintain emotional control and exercise reasoning and problem-solving skills while under stress. Must demonstrate ability to communicate effectively (verbal and written). Should be able to interpret procedures and analyze data for decision-making. Frequent in-district and occasional in-state or national travel. Occasional prolonged and irregular hours.
Safety:
Contribute to the prevention of accidents and injuries by observing safety rules and District policy, practicing the principles and skills taught in safety training, wearing personal protective equipment as required, reporting injuries and incidents immediately to supervisor, and being proactive in the ongoing efforts to improve and maintain workplace safety.
