Hybrid Marketing Manager presso Los Angeles Center for Ear Nose Throat and Allergy
Los Angeles Center for Ear Nose Throat and Allergy · Los Angeles, Stati Uniti d'America · Hybrid
- Professional
- Ufficio in Los Angeles
Description
About LACENTA
LACENTA (Los Angeles Center for Ear, Nose, Throat, and Allergy) is a leading ENT and Allergy practice currently with 14 locations across Southern California. Our multidisciplinary team delivers expert, compassionate, university-level care with a focus on accessibility, efficiency, and innovation. As we grow, we’re investing in marketing as a strategic lever to expand our footprint, elevate patient experience, and deepen relationships with referring providers.
Position Overview
We are seeking an onsite Marketing Manager who thrives on execution, thrives in a fast-paced healthcare environment, and understands how to translate strategy into consistent daily action. This is not a passive role. You will serve as the operational engine of the marketing team, ensuring that campaigns, communications, and practice-building efforts are moving forward every single day. You’ll be part project manager, part creative producer, part performance analyst, and part people wrangler.
Requirements
Key Responsibilities
Execution & Daily Oversight
- Own the day-to-day marketing calendar across digital, print, in-clinic, and community channels.
- Track progress across active initiatives and campaigns, ensuring no ball is dropped.
- Coordinate across internal stakeholders (e.g. clinical ops, front desk, physician liaisons) and external partners (SEO, Google Ads, creative vendors, printers).
- Monitor performance dashboards (website traffic, lead volume, patient acquisition cost, etc.) and surface actionable insights.
- Maintain accountability on timelines, deliverables, and quality control for all marketing outputs.
Content & Communication
- Manage the production and distribution of ongoing patient communications (email, web, print).
- In collaboration with leadership, you will build content pillars and strategy for all social channels, and lead execution.
- Support development and execution of referral outreach materials, front-desk scripts, and location-specific marketing assets.
- Partner with physicians and staff to localize content and messaging by clinic.
Brand & Presence
- Ensure brand consistency across all locations, signage, brochures, swag, and online profiles.
- Help manage online reputation (Google reviews, Healthgrades, Yelp, etc.), and surface reputation trends.
- Support ongoing efforts to improve the in-clinic experience from a marketing POV—TV screens, printed materials, posters, etc.
Ideal Candidate
- You’re not waiting to be told what to do—you own the execution.
- You get satisfaction from crossing things off the list and making progress visible.
- You’ve worked in a high-volume, multi-location environment (preferably healthcare).
- You’re extremely organized, good with systems, and comfortable juggling multiple projects.
- You have high EQ and are comfortable working across clinical and non-clinical teams.
- You’re not a strategist by title, but you bring strategic thinking to every task.
Qualifications
- 3–5 years of experience in marketing execution, preferably in a healthcare or multi-site service business.
- Strong project management skills (Asana, Trello, or equivalent).
- Familiarity with email platforms (Mailchimp, etc.), CMS (WordPress), and analytics (Google Analytics, Search Console).
- Excellent written communication skills.
- Spanish language proficiency is a plus.
- Bachelor’s degree in Marketing, Communications, or a related field preferred.
- Ability to drive to different locations across the greater Los Angeles / SoCal area.