Hybrid Manager, Consumer Engagement - MAC Canada (12971) presso The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. · Toronto, Canada · Hybrid
- Professional
- Ufficio in Toronto
Career Opportunities: Manager, Consumer Engagement - MAC Canada (12971)Requisition ID 12971 - Posted - CA.Toronto.130 Bloor Street West.Corporate Office
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Manager will serve as the voice of the brand to Canadian consumers, influencers, and advocates on social media, driving our differentiated social strategy and high-touch digital service. This role will engage social communities, build influencer relationships, guide paid media amplification, and deliver strong KPIs. The ideal candidate thrives in a fast-paced, evolving environment while maintaining a strategic, holistic view of social media’s role in the consumer journey.
Influencer Management
- Build strategy across macro, moderate, and micro-influencer tiers.
- Lead influencer identification, casting, negotiation, and outreach for key launches/campaigns; act as main contact for influencer agency.
- Foster authentic, long-term relationships via tailored product mailings aligned to audience interests and brand priorities.
- Integrate influencer activations into 360 Consumer Engagement plans.
- Manage influencer budget to meet KPIs.
- Plan and execute NPL, Key Moment, and Hero support (mailers, events, content shoots, campaigns).
Community Management
- Monitor local social channels daily, addressing inquiries/comments and engaging with speed and sound judgement.
- Use digital tools to plan, schedule, post, and engage.
- Partner with Field Directors, Education, and Retail Ops to engage the Artist community via outreach, initiatives, and best practices.
Content Strategy
- Manage Assistant Manager, Consumer Engagement in owned media strategy, crisis response, and brand voice.
- Oversee content strategy, aligning with seasonal messaging and business objectives.
- Map content to the consumer journey, telling locally relevant, emotional stories.
- Develop innovative creative for social platforms, informed by analytics.
- Stay current on social algorithms, trends, competitive insights, and key cultural moments to guide strategy.
Paid Media
- Partner with Marketing Director and media agency to develop and optimize campaigns aligned to 360 brand strategy.
- Analyze performance, identify gaps, and create or adapt assets (English/French).
- Act as main contact for media agency; traffic campaign assets.
Analytics
- Tie campaign KPIs to business objectives with a goal-based planning approach.
- Measure performance across owned, earned, and paid channels; assess ROI and apply insights.
- Prepare quarterly reports with learnings and recommendations.
- Incorporate field and consumer feedback into future activities.
Trend & Competitor Analysis
- Share best-in-class digital examples to inspire and educate corporate and field teams.
- Conduct ongoing monitoring and reporting on competitors in the social and influencer space.
Qualifications
- 4-5 Media experience (agency oversight, asset planning, budget management)
- Strong knowledge of the Canadian media landscape with focus on paid social channels (Meta, TikTok, Pinterest, Youtube)
- Active daily life online and on social media
- Excellent communication, writing and attention to detail
- Copywriting experience
- Experience working with content management tools and/or social media analytics tools
- Ability to work in fast-paced, highly creative environment
- Project management skills including scheduling and timelines, budgeting, and communications
- Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
- Strong problem-solving and analytical skills
- Collaborative relationship building skills
- Negotiation skills
- Willingness and ability to support and help drive the brand’s digital transformation
- Creative, innovative and resourceful
- Beauty industry experiences an asset
- Bilingual candidates an asset
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Manager will serve as the voice of the brand to Canadian consumers, influencers, and advocates on social media, driving our differentiated social strategy and high-touch digital service. This role will engage social communities, build influencer relationships, guide paid media amplification, and deliver strong KPIs. The ideal candidate thrives in a fast-paced, evolving environment while maintaining a strategic, holistic view of social media’s role in the consumer journey.
Influencer Management
- Build strategy across macro, moderate, and micro-influencer tiers.
- Lead influencer identification, casting, negotiation, and outreach for key launches/campaigns; act as main contact for influencer agency.
- Foster authentic, long-term relationships via tailored product mailings aligned to audience interests and brand priorities.
- Integrate influencer activations into 360 Consumer Engagement plans.
- Manage influencer budget to meet KPIs.
- Plan and execute NPL, Key Moment, and Hero support (mailers, events, content shoots, campaigns).
Community Management
- Monitor local social channels daily, addressing inquiries/comments and engaging with speed and sound judgement.
- Use digital tools to plan, schedule, post, and engage.
- Partner with Field Directors, Education, and Retail Ops to engage the Artist community via outreach, initiatives, and best practices.
Content Strategy
- Manage Assistant Manager, Consumer Engagement in owned media strategy, crisis response, and brand voice.
- Oversee content strategy, aligning with seasonal messaging and business objectives.
- Map content to the consumer journey, telling locally relevant, emotional stories.
- Develop innovative creative for social platforms, informed by analytics.
- Stay current on social algorithms, trends, competitive insights, and key cultural moments to guide strategy.
Paid Media
- Partner with Marketing Director and media agency to develop and optimize campaigns aligned to 360 brand strategy.
- Analyze performance, identify gaps, and create or adapt assets (English/French).
- Act as main contact for media agency; traffic campaign assets.
Analytics
- Tie campaign KPIs to business objectives with a goal-based planning approach.
- Measure performance across owned, earned, and paid channels; assess ROI and apply insights.
- Prepare quarterly reports with learnings and recommendations.
- Incorporate field and consumer feedback into future activities.
Trend & Competitor Analysis
- Share best-in-class digital examples to inspire and educate corporate and field teams.
- Conduct ongoing monitoring and reporting on competitors in the social and influencer space.
Qualifications
- 4-5 Media experience (agency oversight, asset planning, budget management)
- Strong knowledge of the Canadian media landscape with focus on paid social channels (Meta, TikTok, Pinterest, Youtube)
- Active daily life online and on social media
- Excellent communication, writing and attention to detail
- Copywriting experience
- Experience working with content management tools and/or social media analytics tools
- Ability to work in fast-paced, highly creative environment
- Project management skills including scheduling and timelines, budgeting, and communications
- Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
- Strong problem-solving and analytical skills
- Collaborative relationship building skills
- Negotiation skills
- Willingness and ability to support and help drive the brand’s digital transformation
- Creative, innovative and resourceful
- Beauty industry experiences an asset
- Bilingual candidates an asset
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Manager will serve as the voice of the brand to Canadian consumers, influencers, and advocates on social media, driving our differentiated social strategy and high-touch digital service. This role will engage social communities, build influencer relationships, guide paid media amplification, and deliver strong KPIs. The ideal candidate thrives in a fast-paced, evolving environment while maintaining a strategic, holistic view of social media’s role in the consumer journey.
Influencer Management
- Build strategy across macro, moderate, and micro-influencer tiers.
- Lead influencer identification, casting, negotiation, and outreach for key launches/campaigns; act as main contact for influencer agency.
- Foster authentic, long-term relationships via tailored product mailings aligned to audience interests and brand priorities.
- Integrate influencer activations into 360 Consumer Engagement plans.
- Manage influencer budget to meet KPIs.
- Plan and execute NPL, Key Moment, and Hero support (mailers, events, content shoots, campaigns).
Community Management
- Monitor local social channels daily, addressing inquiries/comments and engaging with speed and sound judgement.
- Use digital tools to plan, schedule, post, and engage.
- Partner with Field Directors, Education, and Retail Ops to engage the Artist community via outreach, initiatives, and best practices.
Content Strategy
- Manage Assistant Manager, Consumer Engagement in owned media strategy, crisis response, and brand voice.
- Oversee content strategy, aligning with seasonal messaging and business objectives.
- Map content to the consumer journey, telling locally relevant, emotional stories.
- Develop innovative creative for social platforms, informed by analytics.
- Stay current on social algorithms, trends, competitive insights, and key cultural moments to guide strategy.
Paid Media
- Partner with Marketing Director and media agency to develop and optimize campaigns aligned to 360 brand strategy.
- Analyze performance, identify gaps, and create or adapt assets (English/French).
- Act as main contact for media agency; traffic campaign assets.
Analytics
- Tie campaign KPIs to business objectives with a goal-based planning approach.
- Measure performance across owned, earned, and paid channels; assess ROI and apply insights.
- Prepare quarterly reports with learnings and recommendations.
- Incorporate field and consumer feedback into future activities.
Trend & Competitor Analysis
- Share best-in-class digital examples to inspire and educate corporate and field teams.
- Conduct ongoing monitoring and reporting on competitors in the social and influencer space.
Qualifications
- 4-5 Media experience (agency oversight, asset planning, budget management)
- Strong knowledge of the Canadian media landscape with focus on paid social channels (Meta, TikTok, Pinterest, Youtube)
- Active daily life online and on social media
- Excellent communication, writing and attention to detail
- Copywriting experience
- Experience working with content management tools and/or social media analytics tools
- Ability to work in fast-paced, highly creative environment
- Project management skills including scheduling and timelines, budgeting, and communications
- Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
- Strong problem-solving and analytical skills
- Collaborative relationship building skills
- Negotiation skills
- Willingness and ability to support and help drive the brand’s digital transformation
- Creative, innovative and resourceful
- Beauty industry experiences an asset
- Bilingual candidates an asset
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.
Description
The Manager will serve as the voice of the brand to Canadian consumers, influencers, and advocates on social media, driving our differentiated social strategy and high-touch digital service. This role will engage social communities, build influencer relationships, guide paid media amplification, and deliver strong KPIs. The ideal candidate thrives in a fast-paced, evolving environment while maintaining a strategic, holistic view of social media’s role in the consumer journey.
Influencer Management
- Build strategy across macro, moderate, and micro-influencer tiers.
- Lead influencer identification, casting, negotiation, and outreach for key launches/campaigns; act as main contact for influencer agency.
- Foster authentic, long-term relationships via tailored product mailings aligned to audience interests and brand priorities.
- Integrate influencer activations into 360 Consumer Engagement plans.
- Manage influencer budget to meet KPIs.
- Plan and execute NPL, Key Moment, and Hero support (mailers, events, content shoots, campaigns).
Community Management
- Monitor local social channels daily, addressing inquiries/comments and engaging with speed and sound judgement.
- Use digital tools to plan, schedule, post, and engage.
- Partner with Field Directors, Education, and Retail Ops to engage the Artist community via outreach, initiatives, and best practices.
Content Strategy
- Manage Assistant Manager, Consumer Engagement in owned media strategy, crisis response, and brand voice.
- Oversee content strategy, aligning with seasonal messaging and business objectives.
- Map content to the consumer journey, telling locally relevant, emotional stories.
- Develop innovative creative for social platforms, informed by analytics.
- Stay current on social algorithms, trends, competitive insights, and key cultural moments to guide strategy.
Paid Media
- Partner with Marketing Director and media agency to develop and optimize campaigns aligned to 360 brand strategy.
- Analyze performance, identify gaps, and create or adapt assets (English/French).
- Act as main contact for media agency; traffic campaign assets.
Analytics
- Tie campaign KPIs to business objectives with a goal-based planning approach.
- Measure performance across owned, earned, and paid channels; assess ROI and apply insights.
- Prepare quarterly reports with learnings and recommendations.
- Incorporate field and consumer feedback into future activities.
Trend & Competitor Analysis
- Share best-in-class digital examples to inspire and educate corporate and field teams.
- Conduct ongoing monitoring and reporting on competitors in the social and influencer space.
Qualifications
- 4-5 Media experience (agency oversight, asset planning, budget management)
- Strong knowledge of the Canadian media landscape with focus on paid social channels (Meta, TikTok, Pinterest, Youtube)
- Active daily life online and on social media
- Excellent communication, writing and attention to detail
- Copywriting experience
- Experience working with content management tools and/or social media analytics tools
- Ability to work in fast-paced, highly creative environment
- Project management skills including scheduling and timelines, budgeting, and communications
- Ability to navigate among multiple constituents, platforms and communities to ensure strategies/goals are understood and met
- Strong problem-solving and analytical skills
- Collaborative relationship building skills
- Negotiation skills
- Willingness and ability to support and help drive the brand’s digital transformation
- Creative, innovative and resourceful
- Beauty industry experiences an asset
- Bilingual candidates an asset
