Hybrid Marketing Strategist presso Blue Cross and Blue Shield of Kansas
Blue Cross and Blue Shield of Kansas · Topeka, Kansas, US, Stati Uniti d'America · Hybrid
- Professional
- Ufficio in Topeka, Kansas, US
“This position is eligible to work onsite or hybrid (9 or more days a month on site) in accordance with our Telecommuting Policy. Applicants must reside in Kansas or Missouri or be willing to relocate as a condition of employment.”
Are you ready to make a difference? Choose to work for one of the most trusted companies in Kansas.
Why Join Us
Make a Positive Impact: Your work will directly contribute to the health and well-being of Kansans.
Family Comes First: Total rewards package that promotes the idea of family first for all employees.
Professional Growth Opportunities: Advance your career with ongoing training and development programs.
Dynamic Work Environment: Collaborate with a team of passionate and driven individuals.
Trust: Work for one of the most trusted companies in Kansas
Stability: 80 years of commitment, compassion and community
Flexibility: options to work onsite, hybrid or remote available
Compensation
$72,000 - $86,000 annually
Exempt 15
Blue Cross and Blue Shield of Kansas offers excellent competitive compensation with the goal of retaining and growing talented team members. The compensation range for this role is a good faith estimate, it is estimated based on what a successful candidate might be paid. All offers presented to candidates are carefully reviewed to ensure fair, equitable pay by offering competitive wages that align with the individual's skills, education, experience, and training. The range may vary above or below the stated amounts.
What you’ll do
Strategy Development: Develops comprehensive program/product level strategies designed to promote health insurance products and services, aligning with company goals and market trends.
Market Research: Understands and leverages market analyses to identify opportunities, competitive landscape, and consumer behaviors - to inform future strategies.
Project Management: Manages the execution of projects/campaigns from start to finish. Ensures projects are delivered on time, within scope, and within budget.
Content Management: Collaborates with internal teams to create compelling and compliant content that resonates with target audiences.
Performance Analysis: Monitors and analyzes the performance of campaigns/programs, using data-driven insights to refine strategies and improve ROI.
Budget Management: Tracks expenses and ensures c campaigns/programs operate within allocated budgets.
Purchasing & Vendor Management: Selects vendors and makes purchasing recommendations that support budget and marketing objectives. Supervises production with outside vendors; keeps projects within budget.
Partnership & Communication: Builds and maintains strong internal and external partner relationships. Demonstrates excellent verbal and written communication skills.
Team Collaboration: Works closely with cross-functional teams including sales, product, creative, digital, and media departments to ensure seamless execution of campaigns and programs.
Compliance Oversight: Responsible for ensuring all components follow and adhere to strict review, approval and documentation processes for CMS, KID, URAC and BCBSKS brand guidelines.
What you need
Knowledge/Skills/Abilities
Communication Skills: Exceptional verbal and written communication abilities to clearly convey ideas, strategies, and campaign results. Strong interpersonal skills for effective collaboration with clients, stakeholders, and cross-functional teams.
Marketing Principles: Deep knowledge of core marketing principles, including advanced segmentation, precision targeting, strategic positioning, and optimization of the marketing mix (product, price, place, and promotion) to drive brand growth and market differentiation.
Industry Trends: Awareness of current trends, best practices, and innovations in marketing across various channels (digital, traditional, social media, etc.).
Data Analysis: Demonstrated knowledge of analytics tools and ability to interpret marketing data to derive insights and optimize campaigns.
Relationship Management: Strong interpersonal skills to build and maintain client relationships, manage expectations, and resolve conflicts. Strong relationship-building skills to develop and maintain positive client relationships.
Strategic Thinking: Proven ability to think strategically and develop comprehensive marketing plans that address client objectives and challenges.
Budget Management: Demonstrated expertise in strategic budget planning and oversight, with a strong track record of managing and optimizing campaign budgets to maximize ROI and align with business objectives.
Project Management: Ability to plan, organize, and oversee multiple marketing projects simultaneously, ensuring deadlines and objectives are met.
Problem-Solving: Ability to identify issues, analyze root causes, and propose effective solutions to optimize campaign performance.
Adaptability: Flexibility to adapt to changing client needs, market conditions, and industry trends to adjust marketing strategies accordingly.
Results-Driven: Commitment to achieving measurable results and KPIs, with a focus on continuous improvement and ROI for clients.
Education and Experience
Bachelor's Degree: Bachelor’s degree in marketing, Business Administration, Communications, or a related field. OR 5+ years related Marketing/Business experience in lieu of bachelor’s degree.
Experience: 3-7+ years business experience including marketing, advertising, product marketing, digital marketing, account-based marketing, sales, sales enablement, communications. Healthcare marketing experience preferred.
Interest or experience in healthcare, health insurance, or other highly regulated industries preferred.
Physical Demands
Prolonged periods sitting at a desk and working on a computer.
Ability to participate in video meetings (on-screen) and collaborate virtually or in person.
Occasional need to work outside normal business hours to meet project deadlines.
Standard physical demands including hearing, speaking, near visual acuity, keyboarding, standing, walking, and light driving.
Alternating between standing and sitting
Driving
Hearing
Keyboarding
Kneeling
Near visual acuity
Sitting
Speaking
Standing
Walking
Cognitive Demands
Independently manages assigned projects and deliverables, demonstrating ownership and accountability.
Applies creative problem-solving skills and conceptual thinking to complex business challenges.
Maintains sustained concentration and mental agility to execute detailed and strategic creative work.
Continuously learns and adapts to evolving creative practices, business priorities, and stakeholder needs.
Benefits & Perks
Base pay is only one component of your competitive Total Rewards package
Incentive pay program (EPIP)
Health/Vision/Dental insurance
6 weeks paid parental leave for new mothers and fathers
Fertility/Adoption assistance
2 weeks paid caregiver leave
5% 401(k) plan matching
Tuition reimbursement
Health & fitness benefits, discounts and resources
Our Commitment to Connection and Belonging
At Blue Cross and Blue Shield of Kansas, we are committed to fostering a culture of connection and belonging, where mutual respect is at the foundation of our workplace. We provide equal employment opportunities to all individuals, regardless of race, color, religion, belief, sex, pregnancy (including childbirth, lactation, and related medical conditions), national origin, age, physical or mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military or veteran status, family or parental status, or any other characteristic protected by applicable law.
Blue Cross and Blue Shield of Kansas conducts pre-employment drug screening, criminal conviction check, employment verifications and education as part of a conditional offer of employment.
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