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Paid Media Specialist II
Job Purpose
Job Purpose
This role supports strategic planning, execution oversight, and performance analysis of integrated media campaigns, with a primary focus on digital channels. This role partners closely with external media agencies and internal cross-functional teams to drive new customer acquisition, optimize media efficiency, and ensure alignment with brand and customer strategy objectives.
Essential Responsibilities
Percent Of Responsibilities
Responsibility
% Of Time
Partners with media agencies to develop and oversee paid media plans including ad hoc campaigns across digital and traditional channels, ensuring alignment with campaign objectives, customer insights, and brand strategy.
35%
Collaborates with internal teams including Compass (analytics), Brand, and Customer Proposition to ensure media strategies are data-driven, insight-informed, and integrated across touchpoints.
20%
Monitors campaign performance against KPIs such as ROAS, CPM, and new customer acquisition. Provides actionable insights and recommendations to optimize media effectiveness.
20%
Manages the media budget process including opening and tracking purchase orders, reconciling invoices, and ensuring accurate financial reporting in partnership with Finance and Procurement.
15%
Stays informed on media trends, platform innovations, and competitive activity to support continuous improvement and learning. Participate in knowledge-sharing and upskilling opportunities.
10%
Disclaimer
Performs other job-related duties as assigned.
Qualifications
EDUCATION
Required Education
Course of Study
Bachelor’s Degree or 4 Yrs Relevant Experience
Marketing or related field
Preferred Education
Course of Study
Master’s Degree
Marketing or related field
EXPERIENCE
Relevant Experience
Supervisory Experience
3-6 yrs minimum
LANGUAGE REQUIREMENTS
Language(s) Required
Language(s) Preferred
English
English & Spanish
Knowledge, Skills & Abilities Required
Deep understanding of paid media channels, including search, social, display, video, and programmatic platforms.
Strong analytical skills with the ability to interpret campaign performance data and translate insights into actionable optimizations.
Experience managing media budgets and pacing across multiple campaigns and platforms.
Ability to collaborate cross-functionally with creative, analytics, and brand teams to align media strategies with broader marketing goals.
Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
Excellent communication skills, both written and verbal, with the ability to present media plans and performance updates to stakeholders.
Detail-oriented mindset, ensuring accuracy in campaign setup, reporting, and invoicing.
Adaptability and curiosity, staying current with evolving media trends, technologies, and platform updates.
Knowledge, Skills & Abilities Preferred
Environmental Factors
Department
Marketing
Environmental Factors
SSC Light: Physical Demands: While performing the essential functions of this position, the associate is regularly required to sit, use hands or fingers to handle, hold or feel objects, tools or controls, talk, see, hear and perform repetitive movements with both hands. The employee is occasionally required to stand or walk on carpet, tile or concrete Working Conditions: Majority of the time will be spent indoors in a traditional office environment. Safety Risk Factors: The employee is rarely required to twist back and/or neck and walk on a slippery or cluttered floor surface. Overall Required Equipment a personal computer, telephone, printer, copy machine, fax machine and other general office supplies and equipment. Pulling Requirement 20 lbs. Lifting Requirement 20 lbs.
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