About the job
We are looking for an experienced Product Marketing Manager with a track record in driving strategic initiatives in technology and context. The ideal candidate will possess a solid understanding of B2B SaaS solutions, market trends, and customer needs. You will have a pivotal role in developing and executing comprehensive product marketing strategies to elevate our brand, drive demand, and increase market share.
You will report to the Director, Go-to-Market, and collaborate closely with sales and marketing teams.
The preferred location for the role is Finland with a possibility to work in one of our locations in Germany.
What you’ll do
Product Positioning and Value Proposition Design:
- Develop compelling and differentiated product positioning and messaging that resonates with target audiences.
- Collaborate with cross-functional teams to ensure consistency in messaging across all customer touchpoints.
- Analyze market & customer behaviors, preferences, and pain points to inform product positioning and messaging.
Go-to-Market Strategy & Product Communication:
- Lead the development and execution of go-to-market strategies for new product launches, ensuring successful market entry and rapid adoption.
- Lead product communication for B2B together with the help Product Marketing Specialist
- Work closely with Sales and Channel teams to align product marketing efforts with revenue goals.
Oversee Collateral, Content Creation and Localisation:
- Oversee the development of product marketing collateral, sales tools, and digital content that effectively communicates product value propositions
- Collaborate with internal and external stakeholders, including agencies, to produce high-quality materials.
- Manage coordination of cross-company product marketing localisation.
What you’ll bring
- Master's degree in Marketing, Business, or a related field.
- Proven experience in product marketing within electric vehicle, clean energy, or other technology industry.
- Demonstrated success in developing and executing go-to-market strategies for innovative products.
- Strong analytical skills with the ability to interpret data and translate insights into actionable marketing strategies.
- Excellent written and verbal communication skills.
- Collaborative and team-oriented approach, with the ability to work cross-functionally.
- Proficiency in marketing automation tools, CRM systems, and other marketing technologies.
Facts & Figures about Virta
- Virta is one of the leading global EV charging platforms and charging networks in Europe since 2013
- Virta is among the rare 1000+ companies that made the FT 1000 list four consecutive times
- 105 000+ EV charging stations online on the Virta Platform
- 30+ countries with charging networks on the Virta Platform
- Headquarters: Helsinki, Finland and 7 offices in total globally
- Offices: Berlin, Stockholm, Paris, London, Singapore, Bucharest
- 220+ employees
- 500 000+ EV charging stations in the roaming network
Who we are?
We are very proud of the culture we’ve created together at Virta, and we would love for you to experience it as well. Here, you can get a sneak peek into what makes Virta’s culture so special. Please, check our culture handbook
Join us today to build Virta together and have fun!
