Founded by a team of financial experts and ex-MAT professionals, IMP Software has a deep understanding of the challenges facing multi-academy trusts. Our mission is to empower multi-academy trusts with the tools and expertise they need to manage their finances more efficiently and effectively. That's why we're trusted by trusts across the country to provide the only budgeting, forecasting, and reporting software designed specifically for them. From a standing start, in less than 5 years we are now used by most large trusts to help them deliver smarter MAT Finance.

We're proud to be at the forefront of innovation in the MAT finance sector, and we're constantly looking for ways to improve our offering. We work closely with our customers to understand their requirements so that we can tailor our product to their specific needs, and our team is always available to provide expert advice and support.

But at our core, we're more than just a software company. We're a team of passionate and dedicated professionals, committed to helping multi-academy trusts achieve their financial goals. We believe that financial planning should be simpler, more accessible, and more transparent, and we're proud to be leading the way in supporting smarter MAT finance.

At IMP we are very aware that the success of our business will be directly correlated to the quality of the team that we can attract and more importantly retain! Due to this core belief, IMP offers fantastic career progression within a business that places huge importance on the happiness of the team, through our respectful, fun(!) and supportive culture + flexible working, regular socials and funded/encouraged CPD.

As we continue to grow, we are seeking a talented and motivated Customer Marketing Manager to join our team and contribute to our success.

Role Overview:

The Customer Marketing Manager will play a pivotal role in driving customer engagement, satisfaction, and revenue growth. This individual will be responsible for creating and executing strategic marketing campaigns that focus on upselling and cross-selling opportunities within our existing customer base. They will work closely with the sales and marketing teams to develop and implement initiatives that enhance customer relationships, drive retention, and contribute to overall company revenue goals. As well as this they will work closely with our Support & Customer Success teams to ensure customers are kept well informed about product updates and customer events and we have a well thought-out renewals program.

Responsibilities:

• Develop and execute targeted customer marketing campaigns to increase upsell, cross-sell, and renewal opportunities.

• Collaborate with the sales team to identify key upselling and cross-selling opportunities within the customer base.

• Collaborate with Support and Product teams to keep customers informed with product features and events/training.

• Take lead on all customer communications including newsletters, events andsurveys.

• Craft compelling messaging and content that resonates with various customer segments, showcasing the value of our software solutions.

• Be responsible for an MQL target to deliver against upsell targets

• Own Trustpilot and other review sites and work to maintain scores and respond to feedback/comments

• Monitor campaign performance and engagement metrics, analysing results and making data-driven adjustments to optimise campaigns for maximum impact.

• Build and maintain strong relationships with key stakeholders, both internally and externally, to gather feedback and drive continuous improvement.

Qualifications:

• Experience in developing and executing successful customer marketing campaigns, with a focus on upselling and revenue growth.

• Proficiency in marketing automation tools and customer relationship management (CRM) systems.

• Excellent communication skills, both written and verbal, with the ability to craft compelling messages and content.

• Analytical mindset with the ability to interpret data and insights to drive marketing strategies.

• Strong project management skills with the ability to manage multiple campaigns simultaneously.

• Creative thinker who can bring innovative ideas to the table and adapt to changing market trends.

• Collaborative team player who can work effectively across departments to achieve shared goals.

If you are a driven marketing professional with a passion for engaging customers, increasing revenue, and contributing to the success of a forward-thinking software development company, we encourage you to apply and join our team!

Salary: £40,000 - £50,000