Hybrid Director, Ticket Sales and Service chez Capitol Broadcasting Company

Overview: 

The Director of Ticket Sales and Service is a senior leadership role responsible for driving ticket revenue growth, increasing attendance, and maximizing fan retention through innovative sales strategies and high-impact service initiatives. This role will oversee a dynamic sales and service team, guiding the development and execution of ticketing strategies for season tickets, groups, mini plans, suites, and individual games. The Director will serve as a strategic partner to the executive team and collaborate across departments to ensure the Durham Bulls deliver industry-leading fan experiences. 

This individual will bring a proven track record of sales leadership within sports or live entertainment, a data-driven mindset, and a passion for building high-performing teams. 

Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions. 

Ticket Sales Strategy & Execution 

• Lead the development, implementation, and evaluation of comprehensive ticket sales strategies.
• Manage a personal book of business and lead by example in outbound selling.
• Oversee a high-performing ticket sales team including hiring, training, setting performance benchmarks, and coaching.
• Collaborate with marketing and ticket operations to execute campaigns aligned with business goals.
• Utilize analytics tools (e.g., StellarAlgo, WolfCycle) to segment audiences and optimize sales performance.
• Monitor team pipeline activity and sales metrics through CRM and sales reporting platforms.
• Develop and oversee innovative group theme nights and large-scale sales promotions.
• Manage vendor relationships related to sales tools, lead generation, and fan engagement platforms.

Service & Retention Strategy 

• Design and execute the 919 Member (season ticket holder) experience strategy, including renewal campaigns and annual events.
• Oversee full-time and part-time customer service teams focused on proactive communication and issue resolution.
• Lead the creation of service standards, fan rewards programs (e.g., Fan Maker), and benefits tailored to different segments.
• Cultivate relationships with fans and respond to feedback that enhances loyalty and improves the offering.

• Partner with Bull City Hospitality to ensure smooth delivery of suites, catering, and hospitality services.
• Hire and manage game day roles including guest services, fan ambassadors, and picnic staff.

Cross Departmental Collaboration 

• Work closely with Marketing to align campaigns with sales goals.
• Coordinate with Events, Hospitality, and Game Operations to enhance the full fan journey.
• Contribute to the overall business strategy by aligning ticketing goals with organizational priorities.

Leadership & Administration 

• Develop monthly commission plans and performance incentives.
• Produce reports on revenue, retention, and customer satisfaction.
• Champion a culture of innovation, accountability, and continuous improvement within the department.
• Support front office initiatives including major events and team-wide responsibilities (e.g., tarp duty).

Other Duties: 

• Collaborate with all departments for successful customer service and sales campaigns, including Bul City Hospitality, Marketing and Events departments. 
• Support all events at Durham Bulls Athletic Park, including general Front Office responsibilities such as hiring events, special events, and pulling tarp.
• Perform other duties typical of a Minor League Front Office as needed.

Required Qualifications:  

• Experience working with Ticketing systems, CRM, and Sales Analytics
• Strong understanding of sales cycles, sales tracking, and sales analytics 

• Avantages supplémentaires
  Postuler maintenant